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How To Use Pinterest As A Marketing Tool

Pinterest MarketingIf youʼre active on social media (and you better be), than recently you may have seen people on your social networks talk about Pinterest. The site is growing rapidly, already ranking above long running sites like LinkedIn. Knowing this, of course the next thing you want to know is if itʼs a good venue for automotive digital marketing. The answer is a resounding, “YES!” And this ebook will teach you how!

Our ebook is broken up into five easy to manage chapters:

Chapter 1: Pinterest, what it is and why itʼs relevant.
In this chapter we give you the basics of how Pinterest operates, including what

differentiates it from every other social network. We also cover how Pinterest can play a pivotal role in increasing your traffic, building your links, and expanding your social media reach across all networks.

Chapter 2: Create an account, garner a following.
In this chapter we walk you through the account setup process at Pinterest. It may

sound too basic, but there are a few things you really need to watch out for when creating a Pinterest account for your business. We also give you a few easy steps to follow to start building a community around your pinboards.

Chapter 3: Pinterest for marketing
In this chapter we get into the meat of the issue: how you can market your business on

Pinterest. Like any social network, Pinterest features a broad array of methods to engage with your target audience. The biggest goal on Pinterest shouldnʼt be direct sales, but gaining recognition and driving traffic; two things Pinterest excels at!

Chapter 4: Good examples
In this chapter we give you examples of companies that are really performing well on

Pinterest. When it comes to social media, you donʼt always have to be a pioneer. There is a real benefit to watching others and seeing what works. The beauty is that you donʼt have to implement every aspect of any one companyʼs strategy. Youʼre free to pick and choose amongst them all, assembling an amalgam that, in the end, is truly your own.

Chapter 5: Wrap-up and resources
In this chapter we summarizing everything weʼve talked about and go over the ROI of Pinterest.

If you’re interested in becoming a Pinterest pro, follow this link to download your copy of our e-book.


Original article about our Pinterest marketing guide posted on Wikimotive's blog under the title The Pinterest Spellbook For Marketing Wizards

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