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As we have mentioned before, social media is not just a good way to keep in touch with your customers it’s now crucial to your SEO as well. But just how can you use your social media marketing to help your SEO? We’re going to talk about exactly that, how your social media and SEO can work together to grow your business. As is stands now social signals have already become an important part of how Google ranks your site, but quality links are still the real money maker in SEO strategy. However signs say that social signals are growing in importance and Google has said they will eventually be a much stronger ranking signal than they are currently.
One of the biggest problems with businesses and social media is that their hearts aren’t in it. Usually you get one of three things, businesses who think they’re doing a good job by making 1 or 2 posts a day, others who flood their social media with advertising and otherwise spammy content, and then there are those who are doing nothing at all. Social media was created to allow people to build relationships online with other people, why should the rules completely change when a business is involved. You should be there to build relationships with your customer base not to inundate them with marketing and ads. Make sure you reach out to people, don’t just wait for them to like and share your stuff, go out and like and share their stuff. If you make the relationship between your business and your fans and friends on Facebook a 2 way street you will get much more out of it.
The relationships you build on social media can also help you get more high quality links for your SEO efforts. Reach out to Bloggers or other website owners that you know or want to know. Social media isn’t just about the consumers, you can build some business to business relationships here too. If you build some good reciprocating relationships with these people the opportunities will be endless. To start with you can get more shares and likes which will make you even more visible. Guest blogging opportunities are also excellent for links, whether you have a popular blogger write something on your site or you convince someone to post something you’ve written on their site. This couldn’t be accomplished without first forming a relationship through social media.
Social media is definitely here to stay for the foreseeable future, you might as well start using it properly. No more half-assed efforts and please, for the love of god, no more spammy advertising. If you need help with your social media content or your strategy in general, don’t hesitate to Contact Wikimotive for a free evaluation and advice on how you can improve.