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Timothy Martell

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Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Use Site Search To Boost Your Conversion Rate

Site SearchOne measurement of website success tends to get overlooked a lot in favor of other, bigger numbers like traffic and bounce rate. That measurement is conversion rate, what percentage of visitors to your website convert into a lead. One of the biggest factors when it comes to optimizing your site for higher conversion rates is usability, if users can’t successfully navigate your site how do you expect to get leads out of them?

One way to easily boost your sites usability is to add site search. In a study done by Branded3.com 27 websites were evaluated for conversion data and it was found that “users were more than twice as likely to convert if they used a site search.” Their numbers put the average conversion rate for sites without site search at 2.41% and the sites with site search had a 5.45% conversion rate. Definitely an impressive difference, so there you go site search is apparently very important.

Obviously just throwing site search anywhere on your site isn’t going to get you more conversions, we are talking about usability here after all. Make sure that your site search is at the very top of the page and is featured prominently. Another thing you might want to make sure of is that it works properly. As part of the study Branded3 found that a user is 2.5 times as likely to leave your site if their search turns up nothing. A good way to mitigate loss if a user does happen to find the “no results found” page, is to offer them something else on that page like special offers or top products.

Make sure you also setup site search tracking with your google analytics. Data on what your visitors are searching for can be extremely useful. Especially data on what people are searching for that turns up no results, that way you know where you need to grow your site and add more content.

Original article about site search posted on Wikimotive's blog under the title Using Site Search To Boost Your Sites Coversion Rate.

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