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Jared Hamilton
From: Jared Hamilton
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Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

Why Your Customers Don't Want to Talk to You

Why Your Customers Don't Want to Talk to You

Is there someone in your family who hardly ever answers the phone, but will almost always respond to a text? Don't take it personally. This same person…

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Panda and Penguin Tweaked To Devalue Unnatural Content Even Further

Panda and PenguinGoogle announced this week that they would be making further adjustments to their algorithms, specifically with the Penguin and Panda parts of it. If you’ve been reading our blog and following our advice you should have nothing to worry about because you will already be creating good content. If not you might want to pay attention because the adjustments to the algorithm are all about devaluing sites that don’t appear to be doing their SEO organically.

What this means is poor content, created only for the purpose of “gaming the system” will be found and devalued. Keyword stuffing and using unnatural language in your copy will definitely attract the attention of Google but not in a good way. Google strives to deliver the best possible user experience so they have committed to weeding out the content that is designed only for their algorithms. The only way to rank better on Google now is to make sure you’re writing good, rich, original content that humans, not Google, will want to read.

Keyword research will always be important, because that’s how people search for things, and it will always be the core of how Google tries to serve them the most relevant content. What is important is what you do with your keywords. Title tags, descriptions and H1 text are still important use your keywords there. While writing your copy though, you need to be trying to sound as genuine and organic as you possibly can. Try to work some keywords in to your natural writing, make sure it sounds natural if you keep putting keywords into your copy where they don’t read properly or don’t make sense, Google will find you.

Original article about Panda and Penguin Updates posted on Wikimotive's blog under the title Google Cracking Down Even More On Unnatural SEO.

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