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Jared Hamilton
From: Jared Hamilton
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Timothy Martell

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Exclusive Blog Posts

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Panda and Penguin Tweaked To Devalue Unnatural Content Even Further

Panda and PenguinGoogle announced this week that they would be making further adjustments to their algorithms, specifically with the Penguin and Panda parts of it. If you’ve been reading our blog and following our advice you should have nothing to worry about because you will already be creating good content. If not you might want to pay attention because the adjustments to the algorithm are all about devaluing sites that don’t appear to be doing their SEO organically.

What this means is poor content, created only for the purpose of “gaming the system” will be found and devalued. Keyword stuffing and using unnatural language in your copy will definitely attract the attention of Google but not in a good way. Google strives to deliver the best possible user experience so they have committed to weeding out the content that is designed only for their algorithms. The only way to rank better on Google now is to make sure you’re writing good, rich, original content that humans, not Google, will want to read.

Keyword research will always be important, because that’s how people search for things, and it will always be the core of how Google tries to serve them the most relevant content. What is important is what you do with your keywords. Title tags, descriptions and H1 text are still important use your keywords there. While writing your copy though, you need to be trying to sound as genuine and organic as you possibly can. Try to work some keywords in to your natural writing, make sure it sounds natural if you keep putting keywords into your copy where they don’t read properly or don’t make sense, Google will find you.

Original article about Panda and Penguin Updates posted on Wikimotive's blog under the title Google Cracking Down Even More On Unnatural SEO.

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