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From: Jared Hamilton
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Timothy Martell

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Exclusive Blog Posts

Closing Out Your Phone Call Properly

Closing Out Your Phone Call Properly

Closure - An Important Step One of the most commonly skipped steps during a sales call is Closure. During Closure we should be giving the customer …

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

Panda and Penguin Tweaked To Devalue Unnatural Content Even Further

Panda and PenguinGoogle announced this week that they would be making further adjustments to their algorithms, specifically with the Penguin and Panda parts of it. If you’ve been reading our blog and following our advice you should have nothing to worry about because you will already be creating good content. If not you might want to pay attention because the adjustments to the algorithm are all about devaluing sites that don’t appear to be doing their SEO organically.

What this means is poor content, created only for the purpose of “gaming the system” will be found and devalued. Keyword stuffing and using unnatural language in your copy will definitely attract the attention of Google but not in a good way. Google strives to deliver the best possible user experience so they have committed to weeding out the content that is designed only for their algorithms. The only way to rank better on Google now is to make sure you’re writing good, rich, original content that humans, not Google, will want to read.

Keyword research will always be important, because that’s how people search for things, and it will always be the core of how Google tries to serve them the most relevant content. What is important is what you do with your keywords. Title tags, descriptions and H1 text are still important use your keywords there. While writing your copy though, you need to be trying to sound as genuine and organic as you possibly can. Try to work some keywords in to your natural writing, make sure it sounds natural if you keep putting keywords into your copy where they don’t read properly or don’t make sense, Google will find you.

Original article about Panda and Penguin Updates posted on Wikimotive's blog under the title Google Cracking Down Even More On Unnatural SEO.

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