Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

Why Educating Car Shoppers Is So Important!

Why Educating Car Shoppers Is So Important!

The average consumer doesn’t understand the complex dynamics of the automotive industry. In fact, they probably don’t even care enough to learn about i…

OP-CODES?

OP-CODES?

      At one time or another, we are all (assumably) guilty of running the same service specials online month to month. Asking …

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

New Pay-Per-Click On Facebook!

Sponsored ListingsFacebook is undeniably one of the most influential companies on the internet; they dominate the social media landscape and cause web-wide rage with even the most minor of updates. Could they do more, though? They certainly seem to think so.

The social media companyʼs latest foray is encroaching ever so slightly into Googleʼs turf. Facebook is now offering a new form of search-based advertising. Much like Google and others, Facebook will allow paid ads, or “sponsored listings”, to be placed at the top of their search results.

The trial run is currently underway, with prominent companies like Disney and Zynga already showing up in the sponsored results section. Stylistically, the ads blend in fairly well with the organic search results. The only major distinguishing feature is the “Sponsored” header and a small X in the upper right corner, allowing users to close that ad.

For the duration of the trial, Facebook is allowing companies to buy sponsored ads on a pay-per-click system. These ads can then be targeted in a variety of ways. As of now, it seems likely that the payment system will change once the trial is over. The simple pay- per-click is great for enticing and for proof of concept, but it appears Facebook will be moving towards a more aggressive bidding model when the program goes live.

Even with this change, Google appears safe for the time being. Facebookʼs search tool only works internally. Everything the company does is still designed to keep users on Facebookʼs own little patch of the web. So once clicked, the new ads will only lead to the Facebook page of the sponsor, and not offsite. Moving people from your Facebook content to your landing pages still takes effort, so make sure youʼre Facebook page is looking good after the Timeline update.

Original article about Facebook sponsored search results posted on Wikimotive's blog under the title Facebook Launches Sponsored Search Results

 Unlock all of the community & features  Join Now