Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

On day one of the 2018 CES Show, an enthusiastic crowd of 400+ media gathered at Mandalay Bay to hear Akio Toyoda’s vision of the future.  Akio …

Trust Isn't Limited to Just Offering Pricing & Services Online

Trust Isn't Limited to Just Offering Pricing & Services Online

Trust is imperative as it offers the customer the peace of mind that they have made the right decision regarding the servicing of their vehicle. And while …

Is your SEO company interlinking?

Is your SEO company interlinking?

Adding relevant content just isn't enough.  As I have written many times SEO is so much more.  Interlinking is another part of the SEO&…

3 Biggest Mistakes as a Manager

3 Biggest Mistakes as a Manager

Becoming a Manager at 25 years old, only 3 years after accidentally stumbling into the Automotive Industry, created many challenges that were truly unexpec…

2018 CES Spotlighting Futuristic Vision of Smart Cities and Clean Technologies

2018 CES Spotlighting Futuristic Vision of Smart Cities and Clean Technologies

Although the inclimate weather delayed tens of thousands of CES goers at various airports across the Midwest and east coast, the international automotive c…

Pinterest and Instagram Growing Exponentially

Pinterest MarketingPinterest and Instagram, the two new kids on the block. They are niche social networks each catering to a specific gap in the market and each are growing at exponential rates. We can expect Facebook and Twitter to remain the supreme social media leaders but these alternatives are growing in popularity very quickly, Instagram doesn’t have a huge value for marketing but Pinterest marketingmight become very relevant soon.

Experian has been collecting data on these two social networks for a while, and their digital insights manager James Murray had this to say about their growth. “The growth of both Instagram and Pinterest over the past year has been phenomenal. The reason for their success is that they haven’t tried to be ‘another Facebook’. Instead, they both identified a gap in the market and used the scale of Facebook to reach consumers.”

So just how fast have they grown? Between July 2011 and July 2012 Pinterest has grown it’s market share by 5,124 percent in North America. They have also grown by 2,373 percent in Hong Kong, 1,489 percent in the UK, 798 percent in Australia and 634 percent in New Zealand. This growth has put interest now in the top 20 social networks in North America, the UK, and Singapore. Also making that top 20 list was Instagram who, in the same time period, have grown their market share in North America by 17,319 percent. They have also grown by 8,121 percent in Singapore, 2,028 percent in the UK, 843 percent in New Zealand, and 362 percent in Australia.

If that is not a good reason to start thinking about a Pinterest Marketing strategy I don’t know what is. If you like what you hear about Pinterests growth but you’re not sure where to start with marketing on Pinterest feel free to download this great e-book on the subject called The Pinterest Spell Book For Marketing Wizards, or contact Wikimotive with any questions you might have.

Original article about growth in niche social networks posted on Wikimotive's blog under the title Pinterest and Instagram Experience Massive Growth This Year

 Unlock all of the community & features  Join Now