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Timothy Martell

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Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Blogging And Social Media Should Go Hand In Hand

Blogging and Social mediaBlogging is about a lot of things, producing good content, building trust with your target market, driving traffic back to your website, adding value to your automotive SEO, but one of the most important things that often gets overlooked is that you can, and should, use blogging in conjunction with your social media marketing as well. A lot of bloggers make the same mistake with social media that everyone else does, they don’t connect at all.

When it comes to blogging and maintaining an online presence not using social media is likely the worst thing you can do. We all know where the benefits are with using social media as a marketing tool at this point, and most of us know it’s about staying away from hard marketing and instead posting good content that people want to see and engage with. What is a great source of unique and hopefully relevant, good content? That’s right your blog.

Just like with the comments section on your blog and any other social media effort you have to make sure you are engaging as well. You can’t expect to just post some good content and watch the readership flow in. If and when people engage with your posts and give you feed back you have to make sure you respond in a timely fashion, you want to gain peoples trust and loyalty.

Sharing your content via Facebook or Twitter is extremely easy to do. There are even services out there that you can set up to do it automatically for you. This will ensure that you have a consistent stream of content hitting your Facebook page. On the subject of sharing you want to make sure that your blog gives your readers the opportunity to share your content as well. You can add a simple plugin like AddThis or Sociable to your WordPress blog to automatically add social share buttons to every one of your posts.

Taking social media for granted is a mistake. Social media is actually very easy to integrate into your current blogging process and the return you will see in increased readership of your blog, and more fans on your social media, is well worth the extra effort.

Original article about social media and blogging posted on Wikimotive's blog under the title Common Blogging Mistakes When It Comes To Social Media.

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