Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

Small Decisions In Small Business for Employee Retention

Small Decisions In Small Business for Employee Retention

A high employee turnover rate is never a good sign of business health. In large companies, there is often some wiggle room and overlap that allows you to o…

3 Ways to Create Sales Competitions at Work

3 Ways to Create Sales Competitions at Work

Lack of motivation and energy should never hold back your sales team from delivering excellent results. However, the day-to-day sales grind can burn out ev…

For the Parts Managers in the Room – Let’s Talk Idle and Obsolete Inventory

For the Parts Managers in the Room – Let’s Talk Idle and Obsolete Inventory

Rows upon rows of parts line your department, some are pristine and clean while others gather dust. Every month, quarter, semi-annually, or annually, y…

social media ads.....what works?

social media ads.....what works?

 Lets talk a little about social media. The dealership that I have worked at has always focused on Facebook in this area. We would do a dail…

3 Proven Marketing Strategies for Small Businesses

3 Proven Marketing Strategies for Small Businesses

One of the most important things that small businesses need is a marketing strategy that is affordable and produces a high return on investment. There are …

Blogging And Social Media Should Go Hand In Hand

Blogging and Social mediaBlogging is about a lot of things, producing good content, building trust with your target market, driving traffic back to your website, adding value to your automotive SEO, but one of the most important things that often gets overlooked is that you can, and should, use blogging in conjunction with your social media marketing as well. A lot of bloggers make the same mistake with social media that everyone else does, they don’t connect at all.

When it comes to blogging and maintaining an online presence not using social media is likely the worst thing you can do. We all know where the benefits are with using social media as a marketing tool at this point, and most of us know it’s about staying away from hard marketing and instead posting good content that people want to see and engage with. What is a great source of unique and hopefully relevant, good content? That’s right your blog.

Just like with the comments section on your blog and any other social media effort you have to make sure you are engaging as well. You can’t expect to just post some good content and watch the readership flow in. If and when people engage with your posts and give you feed back you have to make sure you respond in a timely fashion, you want to gain peoples trust and loyalty.

Sharing your content via Facebook or Twitter is extremely easy to do. There are even services out there that you can set up to do it automatically for you. This will ensure that you have a consistent stream of content hitting your Facebook page. On the subject of sharing you want to make sure that your blog gives your readers the opportunity to share your content as well. You can add a simple plugin like AddThis or Sociable to your WordPress blog to automatically add social share buttons to every one of your posts.

Taking social media for granted is a mistake. Social media is actually very easy to integrate into your current blogging process and the return you will see in increased readership of your blog, and more fans on your social media, is well worth the extra effort.

Original article about social media and blogging posted on Wikimotive's blog under the title Common Blogging Mistakes When It Comes To Social Media.

 Unlock all of the community & features  Join Now