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Jared Hamilton
From: Jared Hamilton
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Timothy Martell

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Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

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When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

Google+ Sucks SO We're Ditching Our Service

Google Plus SucksRecently, I called out a couple of vendors for selling a sub par product. I thought about it and decided that if my own services can’t stand up to that level of scrutiny, I have no business telling anyone else what they should do about their service. So over the weekend, I tore apart every thing we do for our clients – Top to bottom; report after report. You know what I found? Something we sell SUCKS and it is completely UNACCEPTABLE.

I have to admit, they pulled me in and talked that sweet Google talk about how awesome Google+ was going to be. The unbelievable growth. It was going to catch and usurp Facebook. But even if you didn’t believe that, they said +1′s were going to effect SEO in a B I G Googly Google kind of way.

So we jumped on the band wagon early. Told all our clients they need to get on this Google + wagon because it was going to give them this big SEO edge and that Google had positioned it so that you HAD to be there if you were going to be relevant. And after all this time and all this focus on Google +, you know who is on Google +? Marketers. Millions of marketers all happy about their +1′s and how many circles their in and the only people in their circles are more marketers like us! What a SHAM! Forget about the business of Fake likes or twitter followers, this whole Google + platform may as well be FAKE!

So what is Wikimotive doing about it? We are TERMINATING all Google + Services immediately. We have informed our clients and are offering to replace their service with another of equal value or simply reducing their monthly expense by the cost of the Google + service we were providing. In some cases that means losing a client. But I would rather lose a client than keep taking money from a dealer if we can’t substantiate ROI.

We’ll keep monitoring Google + and if it ever becomes useful at all. We’ll be the first to let you know. In the meantime, ask yourself this question. Would my vendor stop taking my money if they knew something they were selling me didn’t work?


Original article about Google+ posted on Wikimotive's blog under the title Our Service Sucks, So We’re Throwing It Out!

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