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Exclusive Blog Posts

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

How to Recruit the Best Talent for Your Dealership

How to Recruit the Best Talent for Your Dealership

Employee turnover can cost a dealership approximately $400,000 per year through lost sales, service offerings, new hire search, and training expenses even …

2017 Presidents Club Insights - Mark Brown

2017 Presidents Club Insights - Mark Brown

Hear from Mark Brown, sales director at Grappone Auto, about what he thinks is coming for the auto industry, how dealers can prepare, and how the DrivingSa…

Using New Google Analytics Custom Dashboard With Wordpress

Google AnalyticsOne of the best parts of the new Google Analytics is the custom dashboards. This is something you should definitely start using to properly measure your SEO, PPC, Conversion Rates, and more. You can also make custom dashboards for WordPress blogs using a simple plugin called Google Analytics for WordPress plugin. Getting a handle on your Automotive SEOand other digital marketing efforts is always easier when you have the proper measurement tools.

The new dashboard is built to give quick and accurate insight into the most important things you might want to know about your blog at any time. Some times measurement for a blog is going to be different than for a website, for example using visits rather than visitors because you want to know if people are coming back more than once to continue reading your content. You can also measure metrics specifically about posts rather than measuring all pages on your blog so you can get a better understanding of how your readers interact with your blog.

The WordPress plugin mentioned earlier takes this even further, allowing you to track post types, authors, categories and tags. Tracking by tags and categories is only useful of course if you’re vigilant about being organized and clear with your application of categories and tags to each blog. If you are using these features correctly though, you could gain a lot of insight from tracking stats on individual categories and tags so you know what your readers like reading and what they don’t particularly like. You can also view data on different traffic sources like used medium, social sources, and used organic search terms.

Original article about Google Analytics dashboard posted on Wikimotive's blog under the title Using The New Google Analytics Dashboard With WordPress

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