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Timothy Martell

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Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Using New Google Analytics Custom Dashboard With Wordpress

Google AnalyticsOne of the best parts of the new Google Analytics is the custom dashboards. This is something you should definitely start using to properly measure your SEO, PPC, Conversion Rates, and more. You can also make custom dashboards for WordPress blogs using a simple plugin called Google Analytics for WordPress plugin. Getting a handle on your Automotive SEOand other digital marketing efforts is always easier when you have the proper measurement tools.

The new dashboard is built to give quick and accurate insight into the most important things you might want to know about your blog at any time. Some times measurement for a blog is going to be different than for a website, for example using visits rather than visitors because you want to know if people are coming back more than once to continue reading your content. You can also measure metrics specifically about posts rather than measuring all pages on your blog so you can get a better understanding of how your readers interact with your blog.

The WordPress plugin mentioned earlier takes this even further, allowing you to track post types, authors, categories and tags. Tracking by tags and categories is only useful of course if you’re vigilant about being organized and clear with your application of categories and tags to each blog. If you are using these features correctly though, you could gain a lot of insight from tracking stats on individual categories and tags so you know what your readers like reading and what they don’t particularly like. You can also view data on different traffic sources like used medium, social sources, and used organic search terms.

Original article about Google Analytics dashboard posted on Wikimotive's blog under the title Using The New Google Analytics Dashboard With WordPress

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