Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Gerber Going Viral

Gerber ContestRunning contests on social media is a risky proposition. It has to be just the right idea, and it has to be handled just the right way. Today, I want to take a look at one recent contest that has completely taken over marketing using Facebook.

Which contest is it? If you’ve spent any time on Facebook this month, I bet you can already guess. That’s right, it’s the Gerber Generation Photo Search 2012.

This is a perfect example of how a contest can be some of the best viral marketing you’ll ever see. It takes a behavior that people already enjoy engaging in (sharing baby pictures) and makes it into a challenge. “Do you think your child is the cutest?” Of course you do, and that’s why you’re going to spam your family and friends with the link and remind them to vote every day.

Gerber does a couple things really well here. It’s an obvious tie-in to their product, and seeing their brand name plastered over the faces of adorable babies is sure to have a subliminal effect on all Facebook users. Also, by allowing people to vote once every day, they keep engagement high and ensure that the entrants will drive traffic by requesting friends and families to vote.

Use this contest as inspiration for one of your own. Using adorable babies won’t make sense for most businesses, but chances are there’s some aspect of your company that is photogenic. Just remember, make it something people care about, and be careful not to spam.

Original article about Facebook contests posted on Wikimotive's blog under the title Gerber’s Great Contest.

 Unlock all of the community & features  Join Now