Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

Challenges of Car Dealerships

Challenges of Car Dealerships

The Car manufacturing industries, just like any other, has got business challenges of its own, which need to be taken care off on a regular basis. Maintain…

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

Facebook Making Waves With Cross Domain Ad Network

Marketing Using FacebookRecently Facebook has made an announcement that they have begun developing and testing a mobile ad network. Interestingly they aren’t doing just an on-domain network, like they do now, where you can only buy ad space on Facebook. This ad network will be a real cross domain network. This new development could bring a whole new meaning to the phrase marketing using Facebook.

Facebook is working with a range of ad exchanges that deliver ads to both iOS and Android devices. Advertisers can still target using Facebook’s wide array of options such as age, location and interests. Facebook will either build their own or buy one of these exchanges and save themselves the trouble. Most people are speculating that this move will lead to Facebook eventually launching a complete ad network across all platforms.

Facebook’s exchange will be called FBX and will allow them to gather data and information on internet shoppers purchasing habits. Essentially FBX is a massive retargeting network that connects web cookies to Facebook’s internal databases. This kind of data will prove invaluable when the decide to launch a web ad network to compete with Adsense. The decision to start in mobile should also help them on Wall Street showing that they have their priorities straight after being criticized for focusing too much on the web.

This jump by Facebook, to selling their data rather than just their inventory, is putting them in a new competitive arena. They will now start to go head-to-head with companies like Apple, Google, and Microsoft; companies who all have similar ad networks. Could we eventually see Facebook grow into a new internet powerhouse like Google? Only time will tell.

Original article about FBX posted on Wikimotive's blog under the title Facebook Making Bold Moves With A New Ad Network.

 Unlock all of the community & features  Join Now