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Timothy Martell

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Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Facebook Making Waves With Cross Domain Ad Network

Marketing Using FacebookRecently Facebook has made an announcement that they have begun developing and testing a mobile ad network. Interestingly they aren’t doing just an on-domain network, like they do now, where you can only buy ad space on Facebook. This ad network will be a real cross domain network. This new development could bring a whole new meaning to the phrase marketing using Facebook.

Facebook is working with a range of ad exchanges that deliver ads to both iOS and Android devices. Advertisers can still target using Facebook’s wide array of options such as age, location and interests. Facebook will either build their own or buy one of these exchanges and save themselves the trouble. Most people are speculating that this move will lead to Facebook eventually launching a complete ad network across all platforms.

Facebook’s exchange will be called FBX and will allow them to gather data and information on internet shoppers purchasing habits. Essentially FBX is a massive retargeting network that connects web cookies to Facebook’s internal databases. This kind of data will prove invaluable when the decide to launch a web ad network to compete with Adsense. The decision to start in mobile should also help them on Wall Street showing that they have their priorities straight after being criticized for focusing too much on the web.

This jump by Facebook, to selling their data rather than just their inventory, is putting them in a new competitive arena. They will now start to go head-to-head with companies like Apple, Google, and Microsoft; companies who all have similar ad networks. Could we eventually see Facebook grow into a new internet powerhouse like Google? Only time will tell.

Original article about FBX posted on Wikimotive's blog under the title Facebook Making Bold Moves With A New Ad Network.

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