Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Case Study: Taco Bell

Taco BellIt’s time for another Wikimotive Case Study. You may remember the last one we did on ThinkGeek.com. This time we want to talk about a fast food juggernaut that has served billions across the globe. We want to talk about a paragon of virtue to anyone who has ever been stumbling and starving at 1 am. We want to talk about the pioneers of such revolutionary ideas as Fourthmeal.

We want to talk about Taco Bell.

Specifically, we want to talk about Taco Bell’s Twitter account and their social media marketing. If you’re a company that deals with consumers in a large volume, Taco Bell should be the model for your own Twitter page. We know it’s hard to believe, so let us give you a quick overview of why they’re so great.

The Design: The taco empire nails the fundamental rules of Twitter design. Their page is artfully designed and immediately identifiable. Their profile photo is a stylized version of their logo, and is also instantly recognizable. Additionally, they include their current slogan and a link to their main website.

The Posts: Taco Bell handles posting well in a couple of ways. First, the unique posts they make are never to sales-oriented. They are usually funny, and take advantage of whatever hashtag is trending. Here are a couple examples:

#IfWeGoOutJustKnow my Taco Bell order by heart. #10ThingsIGetAlot “Do you sell bells?”

Secondly, they almost always include a picture with their Tweets, which has been shown to dramatically increase interaction.

The Interaction: Interaction with customers is where Taco Bell really shines. They have someone monitoring Twitter for posts that mention their name and products, and they come back with funny replies. Not only does this spread goodwill and brand awareness, it actually makes people post about them, hoping to get replied to, so that they show up on the brand’s page! Here are a couple examples they knocked out of the park:

User’s post: No one will take me to Taco Bell. My day is ruined. @ TB reply: Why, cruel world, why?
——–
User’s post: Selling my soul for Taco Bell

TB reply: That’s not necessary. Our food prices are very reasonable.

It may seem silly, but these little replies go a long way with people. Taco Bell just shows how you should user Twitter and other forms of social media. It’s not for a hard sell; it’s for humanizing your brand. It shows that you aren’t just a faceless business; you’re made up of people, people who care.

Original article about Taco Bell's social media marketing posted on Wikimotive's blog under the title Taco Bell: A Case Study

 Unlock all of the community & features  Join Now