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Timothy Martell

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Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Diagnosing Your SEO Problem The Right Way

SEO DiagnosisI’m often getting request from clients to take a look at specific area of their website, where for some reason they may not be getting as much traffic as they would like. There are many great search engine optimizationstrategies you can use for single pages or sections of your site but thinking this way neglects the more important fundamentals of SEO.

Diagnosing an SEO problem can be tricky and often looks like throwing darts with a blind fold on. Usually you can draw on past experience and try to make an educated guess on what’s wrong. This makes it a little easier to narrow down the problem but it always ends up with trying something and then having to wait and see if Google reacts. If nothing happens you’ve at least ruled out a few things and can narrow your focus but it can be a repetitive process.

So if you’ve found a problem on a section of your site, it can be easy to fall into the rut of “well let’s try that thing that worked last time,” rather than investigating and getting to the root of the problem. It can be easy to get fixated on a symptom and lose sight of the real problem that’s actually causing that symptom.

Any time you have a problem with one section of your site it’s important to do a full checkup. Search engines take into account your entire site when ranking it, so if something is wrong in one section it could still seriously affect another completely separate section.

Original article about diagnosing SEO problems posted on Wikimotive's blog under the title Diagnosing Your SEO Problem Properly

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