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Exclusive Blog Posts

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

How to Recruit the Best Talent for Your Dealership

How to Recruit the Best Talent for Your Dealership

Employee turnover can cost a dealership approximately $400,000 per year through lost sales, service offerings, new hire search, and training expenses even …

2017 Presidents Club Insights - Mark Brown

2017 Presidents Club Insights - Mark Brown

Hear from Mark Brown, sales director at Grappone Auto, about what he thinks is coming for the auto industry, how dealers can prepare, and how the DrivingSa…

Diagnosing Your SEO Problem The Right Way

SEO DiagnosisI’m often getting request from clients to take a look at specific area of their website, where for some reason they may not be getting as much traffic as they would like. There are many great search engine optimizationstrategies you can use for single pages or sections of your site but thinking this way neglects the more important fundamentals of SEO.

Diagnosing an SEO problem can be tricky and often looks like throwing darts with a blind fold on. Usually you can draw on past experience and try to make an educated guess on what’s wrong. This makes it a little easier to narrow down the problem but it always ends up with trying something and then having to wait and see if Google reacts. If nothing happens you’ve at least ruled out a few things and can narrow your focus but it can be a repetitive process.

So if you’ve found a problem on a section of your site, it can be easy to fall into the rut of “well let’s try that thing that worked last time,” rather than investigating and getting to the root of the problem. It can be easy to get fixated on a symptom and lose sight of the real problem that’s actually causing that symptom.

Any time you have a problem with one section of your site it’s important to do a full checkup. Search engines take into account your entire site when ranking it, so if something is wrong in one section it could still seriously affect another completely separate section.

Original article about diagnosing SEO problems posted on Wikimotive's blog under the title Diagnosing Your SEO Problem Properly

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