Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Diagnosing Your SEO Problem The Right Way

SEO DiagnosisI’m often getting request from clients to take a look at specific area of their website, where for some reason they may not be getting as much traffic as they would like. There are many great search engine optimizationstrategies you can use for single pages or sections of your site but thinking this way neglects the more important fundamentals of SEO.

Diagnosing an SEO problem can be tricky and often looks like throwing darts with a blind fold on. Usually you can draw on past experience and try to make an educated guess on what’s wrong. This makes it a little easier to narrow down the problem but it always ends up with trying something and then having to wait and see if Google reacts. If nothing happens you’ve at least ruled out a few things and can narrow your focus but it can be a repetitive process.

So if you’ve found a problem on a section of your site, it can be easy to fall into the rut of “well let’s try that thing that worked last time,” rather than investigating and getting to the root of the problem. It can be easy to get fixated on a symptom and lose sight of the real problem that’s actually causing that symptom.

Any time you have a problem with one section of your site it’s important to do a full checkup. Search engines take into account your entire site when ranking it, so if something is wrong in one section it could still seriously affect another completely separate section.

Original article about diagnosing SEO problems posted on Wikimotive's blog under the title Diagnosing Your SEO Problem Properly

 Unlock all of the community & features  Join Now