Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group moved up 25 spots in this year's "Top 100 Dealership Group Used-Vehicle Sales" supplement published by Automotive News. The…

Top 5 Luxury Cars for Any Type of Terrain

Top 5 Luxury Cars for Any Type of Terrain

Many automotive companies make luxury vehicles that can be driven on different terrain. If you like to take road trips to cities, forests, hiking trails, a…

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

Thomas Cook and the Weekend In France

Thomas Cook PlaneSocial media marketing presents us with opportunities every day, we just need to be cognizant of them. Something simple can become a major boon, and sometimes it pays to go over the top a little bit, because if you don’t, a competitor might.

This played out last week after a joking Facebook post went viral. A man named Thomas Cook posted on the Facebook wall of the Thomas Cook travel agency. He wrote, “Seeing as I share the exact same name as your huge company, and because of this I have been ridiculed for as long as I can remember. I think it’s only fair that you help compensate for this by giving me one of your lovely holidays.”

The global travel agency politely declined. This might have been the end of it, but for LowCostHolidays.com. They saw the message and replied to Thomas Cook (the man) with this, “Here at lowcostholidays.com we completely sympathise with your suffering and if your name was “lowcostholidays.com” we would certainly have accepted your request to be sent away on a weekend in Paris. … So how about we send you on that weekend in Paris?”

And they did.

And the story blew up.

It’s been featured on most major news outlets and no matter how whimsical the story, it still ends up as a lot of great publicity for lowcostholidays.com, more than they ever could have gotten from spending the relatively small price of a weekend in Paris on advertising. Thomas Cook (the company) isn’t getting bad press, but they missed out on the opportunity for some GREAT press.

The takeaway? When you’re in a competitive field, sometimes it pays to be willing to go a little further than the competition. Keep tabs on their social media as well as your own, and capitalize on their mistakes and missed opportunities. Just make sure they can’t do the same thing to you!

Original article about Thomas Cook social media posted on Wikimotive's blog under the title Thomas Cook’s Vacation.

 Unlock all of the community & features  Join Now