Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Seasoned car dealers and sales professionals are true masters of relationship marketing.  A vehicle purchase is an important decision for consumers, a…

7 Attitude Tips to help you Succeed in the Car Business

7 Attitude Tips to help you Succeed in the Car Business

I have found that one of the greatest traits of all the best salespeople to ever sell is a positive attitude. I experience it first hand in my own life, …

How Well Are Your Digital Campaigns Really Performing?

How Well Are Your Digital Campaigns Really Performing?

You’ve probably noticed by now that we live in a world of multi-channel marketing. Customers are researching products and services online using multi…

Industry Insider Alan Ram Passes Away

Industry Insider Alan Ram Passes Away

We here at DrivingSales offer our condolences to the families of those involved. Alan Ram was an industry insider who will be missed by many. Alan Ram, …

Twitter Is Working On Making Engagement "Lighter Weight"

Twitter FavoriteTwitter is planning to get rid of their favorite button in favor of something a little more Facebook-y. They want to actually add a tool similar to Facebook’s ‘Like’ tool, which may be use the terms ‘like’ or ‘star’. The company is saying they want to change the wording just to make it seem “lighter weight” but it could still have an impact on Twitter marketing.

Twitter’s chief executive Dick Costolo confirmed their intention to make the change, stating that it should offer a more lightweight way to highlight tweets making it easier for companies marketing through Twitter to gain more traction. “We’re testing some alternative terms for favourite. Favourite feels a little bit too heavy weight so we’re testing some lighter weight terms,” Costolo said. “Engagement begets engagement. The lighter weight and more frictionless you make it to engage, the more engagement you’ll get.”

Costolo also didn’t miss the chance to point out that Twitter is now serving up half a billion tweets a day from their 140 million active users. During the first presidential debate, tweets peaked at around 8,000 tweets per second.

Original article about Twitter changing their favorite button posted on Wikimotive's blog under the title Twitter May Be Changing The Favorite Button.

 Unlock all of the community & features  Join Now