Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Joking About Sandy, is there such a thing as bad publicity?

American ApparelThere’s something to be said for getting in on a trend when it’s hot, social media marketing at it’s core is all about trends. When that great, roaring and rushing storm of interest starts to brew, it pays to be right in the eye of that sucker…unless the storm in question is a LITERAL one, of course.

American Apparel found that out the hard way when they tried to capitalize on hurricane Sandy’s arrival on the east coast. They sent out a mass-email Monday night (during peak storm hours) offering 20% off to customers who were in the danger zone. All you had to do was be in the right state and enter SANDYSALE at checkout.

This didn’t go over so well.

People took to social media in droves, complaining about the clothing company. Here are a couple recent replies:

–“American apparel just sent me a hurricane sandy 20% off sale alert to my email. I want to throw up again. Wtf is wrong with people!!???!!??”

–”Another tasteless marketing campaign by American Apparel. Why am I not surprised.”

The majority of the press has been negative, but maybe that’s the way they want it? These days, it can be pretty hard to tell the difference between a faux pas and genius marketing. This little “gaffe” landed American Apparel in many major news sources and got a lot of people talking about their brand, all for the low low price of an email.

Certainly, the press is negative, but IS there such a thing as bad publicity? What do you think, did they do it on purpose or was it an honest mistake?

Original article about American Apparel's marketing was posted on Wikimotive's blog under the title American Apparel and Sandy

 Unlock all of the community & features  Join Now