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From: Jared Hamilton
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Timothy Martell

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Exclusive Blog Posts

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Seasoned car dealers and sales professionals are true masters of relationship marketing.  A vehicle purchase is an important decision for consumers, a…

7 Attitude Tips to help you Succeed in the Car Business

7 Attitude Tips to help you Succeed in the Car Business

I have found that one of the greatest traits of all the best salespeople to ever sell is a positive attitude. I experience it first hand in my own life, …

How Well Are Your Digital Campaigns Really Performing?

How Well Are Your Digital Campaigns Really Performing?

You’ve probably noticed by now that we live in a world of multi-channel marketing. Customers are researching products and services online using multi…

Are You Considering Using a Ghostwriter For Your Blog

Ghost WriterItʼs pretty much a universally known fact in the industry that blogging is a vital part of any search engine optimization strategy. Everyone understands you need a blog, the trouble comes from figuring out just who exactly is going to write it. Should you handle it in-house or should you have it ghostwritten? There are ups and downs to both sides.

If you can, writing it in-house should always be your first choice. If you have a talented writer who can produce consistent content without detracting from their full-time job, then youʼre one of the lucky ones! Just be sure that whoever is doing the writing is sticking to a schedule and not phoning it in. This works great because anyone you already employ will inherently understand your business and be able to write relevant material.

If you donʼt have the time or the talent available, ghostwriting can be a great alternative. Finding someone with experience in your industry is a bonus, but really it all comes down to talent. Youʼll find cheap options from overseas, but do you really want your blog written by a non-native speaker? Usually the prose will come out stilted and it will be obvious that the writer isnʼt you.

When hiring a ghostwriter, be sure to obtain a few writing samples first. If they wonʼt provide any, then move on. This content is going to be representing you, so make sure that the quality is up to your standards.

Original article about ghostwriting posted on Wikimotive's blog under thew title Should You Hire A Ghostwriter?

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