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Jared Hamilton
From: Jared Hamilton
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Timothy Martell

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Exclusive Blog Posts

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

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Foursquare Expands Facebook Presence

Four Square UpdatesFoursquare has quietly been making moves that will have a major impact on local businesses and local internet marketing. The service is already used to check in at a variety of places, and now their reach will be expanding.

The first new feature is the explore option for non-registered users, and the attached ratings update. Explore lets users search for specific kinds of businesses and deals and gives them recommendations. With the new ratings update, users will see a rank from 1-10 next to the location name.

This is important for businesses because Foursquare is promising more accurate ratings than the usual customer review system. They are basing their rankings off of tips, likes, dislikes, popularity, loyalty, and check ins. As more users are attracted to the service, businesses will have to pay attention to exactly how the algorithm is functioning and be sure to keep their review scores high.

The second new feature is an expanded Facebook check in. With the new update, users can check in friends who aren’t Foursquare users. They simply click the “add a friend” icon when they’re checking in and select them off the list. Their friend will be tagged and Facebook will mark it on both of their walls.

This is good for businesses because it’s another way that you can land in peoples’ news feeds. The more times people see your name, the better. This is especially true when they know their friends are already customers. Being able to tag non-users will encourage people to tag more, so you’ll land on more news feeds.

Original article about Foursquare updates posted on Wikimotive's blog under the title New Set Of Updates For Foursquare.

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