Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group moved up 25 spots in this year's "Top 100 Dealership Group Used-Vehicle Sales" supplement published by Automotive News. The…

Top 5 Luxury Cars for Any Type of Terrain

Top 5 Luxury Cars for Any Type of Terrain

Many automotive companies make luxury vehicles that can be driven on different terrain. If you like to take road trips to cities, forests, hiking trails, a…

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

SEO and Groupon

Groupon SEOSometimes great SEO techniques aren’t invented, they are discovered accidentally. In that vein, today I want to take a look at a new linkbuilding technique for local internet marketing that a few different experts have been kicking around lately. It may be a surprise, but the idea is focused entirely around Groupon.

Groupon is a company that provides coupons via daily email. These coupons are usually worth a large discount so they tend to be popular. Additionally, they are sharable over social media, so the best ones go viral to a degree.

If your business sells a product or service that can be discounted, than Groupon is probably worth your time. Like any other coupon though, you need to make sure you aren’t going to hurt your business. Some people have underestimated the popularity of the service and offered coupons that didn’t really make them any money. By the end, they had so many coupons coming in that they were working full speed just to break even!

Apart from just the coupons themselves though, people are discovering the Groupon does have an SEO element to it. As your coupon is shared and syndicated, it appears that you get backlinks from every instance. We aren’t sure exactly how strong the benefit is, but it’s definitely worth trying it out for your business at least once.

When it comes to creating the deal on your Groupon for SEO, there are two schools of thought. One is that you should make your deal as unappealing as possible so you get the maximum link juice without losing any money to customers. The second is that you make your Groupon genuinely useful so that it gets a wider spread. Both techniques have their merit, but if no one shares your deal then your scope is limited. Try to find that happy middle ground!

Original article about Groupon posted on Wikimotive's blog under the title Groupon For SEO?

 Unlock all of the community & features  Join Now