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Timothy Martell

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Exclusive Blog Posts

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

If you have followed my published articles in the past about retaining Techs (based on being a former dealership Fixed Ops Manager and my 17 years of r…

Auto/Mate Names Patrick Reilly as New Head of Marketing

Auto/Mate Names Patrick Reilly as New Head of Marketing

ALBANY, NY, UNITED STATES, December 5, 2016 /EINPresswire.com/ -- Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team …

Anyone can be a Bi-Lingual Salesman now

Anyone can be a Bi-Lingual Salesman now

I came across an article today on a piece of new technology developed by Waverly Labs.  It is an earpiece that translates between languages.  My …

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

New Guidelines For Bing

 

BingBing remains slightly inscrutable to many people. Due to Google’s overwhelming domination in the search engine market, Bing is often forgotten about entirely. Don’t let Microsoft’s brainchild remain a mystery to you though, because there is help! This week, Microsoft has (finally) released a list of Bing Webmaster Guidelines, “intended to help your content be found and indexed within Bing.” If you want a well rounded automotive SEO campaign, optimizing for Bing along with Google might be a good idea.

The guidelines aren’t as in depth as Google’s, but you’ll find everything you need to hone your strategy (probably aimed at pleasing Google) and reconcile the demands of both engines. Even if you aren’t concerned with Bing, you should give their checklist a read. Ultimately, you’ll find they’re looking for most of the same things as Google and it wouldn’t be too hard to use your Google ranking strategy in a way that is amicable to Bing too.

I can’t stress enough that Bing, like Google, is very focused on content. Make sure you are producing quality, original content! I’ll leave you with the first section of their webmaster guidelines:

“Content is what Bing seeks.  By providing clear, deep, easy to find content on your website, we are more likely to index and show your content in search results.  Websites that are thin on content, showing mostly ads, or otherwise redirect visitors away from themselves to other sites quickly tend to not rank well.  Your content should be easy to navigate to, rich enough to engage the visitor and provide them the information they seek and as fresh as possible.  In many cases, content produced today will still be relevant years from now.  In some cases, however, content produced today will go out of date quickly.”

Original article about Bing's new guidelines posted on Wikimotive's blog under the title Bing Webmaster Guidelines

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