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Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Google Co-occurrence Review

 

SEOIf you listen to the SEO experts, then you know that the industry is ALWAYS about to experience a significant shift. Usually this is just an algorithm update from Google, but sometimes it’s bigger than that. Sometimes, people predict changes that will truly alter the fundamental techniques that we have traditionally used to do business.

The newest predicted trend in the ever shifting field of search engine optimization is co-occurrence. This topic has been heavily debated lately by several SEO experts and the conclusions drawn from these discussions could have a major impact on the (perceived) future of the industry.

Some are saying that anchor text, the traditional SEO staple, is dying. An insightful post on seomoz.com about the topic jump started this theory. Basically, Google is always looking for more efficient ways to deliver users relevant results, so instead of just looking at links (which can be easily abused and faked) they are going to start looking at co-occurrence.

Co-occurrence is when sites rank for terms despite not optimizing for them. This happens when the name of their site co-occurs often with the relevant keywords.  This appears to be a more organic way to do things and follows with Google’s love of quality content. It’s easy to spread backlinks and anchor-text; it’s harder to write pages of original, unique copy that surround the brand name with relevant keywords. It can be done, heck it IS being done, but it’s a little early to declare anchor-text dead. More likely, co-occurrence will just be another weighting factor Google uses to supply results.

Original article about Co-occurrence posted on Wikimotive's blog under the title Google Rankings and Co-occurrence.

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