Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

Google Co-occurrence Review

 

SEOIf you listen to the SEO experts, then you know that the industry is ALWAYS about to experience a significant shift. Usually this is just an algorithm update from Google, but sometimes it’s bigger than that. Sometimes, people predict changes that will truly alter the fundamental techniques that we have traditionally used to do business.

The newest predicted trend in the ever shifting field of search engine optimization is co-occurrence. This topic has been heavily debated lately by several SEO experts and the conclusions drawn from these discussions could have a major impact on the (perceived) future of the industry.

Some are saying that anchor text, the traditional SEO staple, is dying. An insightful post on seomoz.com about the topic jump started this theory. Basically, Google is always looking for more efficient ways to deliver users relevant results, so instead of just looking at links (which can be easily abused and faked) they are going to start looking at co-occurrence.

Co-occurrence is when sites rank for terms despite not optimizing for them. This happens when the name of their site co-occurs often with the relevant keywords.  This appears to be a more organic way to do things and follows with Google’s love of quality content. It’s easy to spread backlinks and anchor-text; it’s harder to write pages of original, unique copy that surround the brand name with relevant keywords. It can be done, heck it IS being done, but it’s a little early to declare anchor-text dead. More likely, co-occurrence will just be another weighting factor Google uses to supply results.

Original article about Co-occurrence posted on Wikimotive's blog under the title Google Rankings and Co-occurrence.

 Unlock all of the community & features  Join Now