Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

Pay Per Click and Your Brand

 

Most companies are paying to rank for some keywords, but many ignore their own brand name when setting up their pay per click (PPC) system. On the surface, this makes perfect sense. Why would you pay to rank for the one term you’re pretty much guaranteed results for? If your company name is fairly unique, you are going to be on the first page for a search of it, right? While that is true, there are still a few good reasons why you should consider bidding on your own name in your PPC internet marketing efforts.

–It’s cheap:  PPC rates are usually decided by the amount of competition for the term. It’s difficult for other companies to justify paying to rank for your name when there is very little they can legally do with it. This means you should be able to succeed with very little cost per click.

–Brand Management: Using PPC will, at worst, give you an extra link on the page of results. If your company is having any kind of PR trouble, your organic results can be bumped downwards in a floor of news stories. Paying for your own name will ensure you have a good result high on the page.

–Competition: One time when you absolutely have to bid on your own brand name is if your competitors are. It doesn’t happen often, but every now and again some immoral black-hatter will try and bid on your name and funnel the traffic to their own site…or maybe just smear your good name.

–Ambiguity: If your brand name is a fairly common word or phrase, it’s probably a good idea to use PPC for it. Even if you are well optimized, some seemingly innocuous terms can be very competitive.

These are just a few of the reasons you should look into bidding on your on brand. In the end, it’s a pretty simple risk/return proposition. Do a simple test by paying for month and then stopping, it should be clear how effective it is going to be for your business.

Original post about brand PPC can be found on Wikimotive's blog, titled, "Should You PPC For Your Own Brand Name?"

 Unlock all of the community & features  Join Now