Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Facebook Publishes a Guide For Dealership Success

 

Facebook is pushing hard to extend their influence, and now they are beginning to drill down to a more granular level with their business support. They recently released a guide specifically for automotive dealerships. The only problem is that it isn’t exactly advertised everywhere, so many people may have missed it. It’s nothing revolutionary, but if you are Marketing using Facebook, then it will definitely have a couple tips worth checking out for you.

To download the guide, you can follow the link here. Once there, you simply enter your company name, phone number, job title, and advertising budget. The guide is called Facebook’s 4 Steps to Dealership Success, and it is in the traditional ebook format.

While you may already have your Facebook plan in place, I recommend checking out this guide. After all the time we spend poking, prodding, probing and analyzing what works best on the social network, it’s interesting to read what THEY think is important.

So, what DOES Facebook think is important? Well, as any good marketer knows, they think it would be just a swell idea if you spent a good chunk of your advertising budget with them. The majority of the book, while genuinely helpful, is a value proposition for their paid services. It essentially walks you through the funnel of first getting ads that garner likes, then turning those ads into offers, and finally sponsoring stories.

Read the guide, I’d be curious to see how much of it is actually news to everyone.

Original post about Marketing Using Facebook can be found on Wikimotive's blog under the title, "Facebook's Dealership Success Guide." 

 

 Unlock all of the community & features  Join Now