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Jared Hamilton
From: Jared Hamilton
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Timothy Martell

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Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Facebook Publishes a Guide For Dealership Success

 

Facebook is pushing hard to extend their influence, and now they are beginning to drill down to a more granular level with their business support. They recently released a guide specifically for automotive dealerships. The only problem is that it isn’t exactly advertised everywhere, so many people may have missed it. It’s nothing revolutionary, but if you are Marketing using Facebook, then it will definitely have a couple tips worth checking out for you.

To download the guide, you can follow the link here. Once there, you simply enter your company name, phone number, job title, and advertising budget. The guide is called Facebook’s 4 Steps to Dealership Success, and it is in the traditional ebook format.

While you may already have your Facebook plan in place, I recommend checking out this guide. After all the time we spend poking, prodding, probing and analyzing what works best on the social network, it’s interesting to read what THEY think is important.

So, what DOES Facebook think is important? Well, as any good marketer knows, they think it would be just a swell idea if you spent a good chunk of your advertising budget with them. The majority of the book, while genuinely helpful, is a value proposition for their paid services. It essentially walks you through the funnel of first getting ads that garner likes, then turning those ads into offers, and finally sponsoring stories.

Read the guide, I’d be curious to see how much of it is actually news to everyone.

Original post about Marketing Using Facebook can be found on Wikimotive's blog under the title, "Facebook's Dealership Success Guide." 

 

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