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Social media is here to stay, and according to the latest study released by the Nielsen group, it hasn’t even finished growing yet. What does this mean for the future of social media marketing and what role will it play in your automotive SEO? Lets take a quick look at the numbers.
As you can see on the graphic to the right, the minutes spent on social media are significantly higher this year than last. More people are logging on and, just as importantly, once they are on they are staying on longer. In fact, according to the Nielsen study, 30% of all time spent browsing on mobile devices was spent on social media sites. For desktops it’s only slightly lower, with social media accounting for 20% of all browsing time.
Facebook and Twitter are still the big two, but blogs and Pinterest are starting to gain ground.
Social media is going to continue to grow. If you haven’t fully embraced it for your business yet, then now is the time to start. Think of it this way, if you knew everyone in your target demographic watched the same program for 30% of all the time they watched TV, isn’t that where you would market? Even better, the costs of advertising on social media are only a fraction of traditional advertising costs.