Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

Quotes Don't Have To Be Duplicate Content!

 

Recent Google updates have made duplicate content a bigger problem than ever before. Sites that were doing well were suddenly struck down as their content was basically the same page recycled over and over. With all the fear around duplicate content, where do quotes fit in? I mean, a quote is inherently duplicate content, but quoting has value. Any Digital Marketing Company knows that if you write enough content for both pages and blogs, eventually you'll be compelled to quote. So how do you do it in a way that doesn't hurt your page? Luckily, Matt Cutts supplied the answer.

The first thing you have to do is put your quote in "blockquote" HTML coding. This code tells search engines that the included text is a quote. Most content management systems like Wordpress can do this with one click, but if yours can't, the code is <blockquote>YOURQUOTE</blockquote>.

Once you blockquote, the second step is to include a link to the source. This shows that you aren't stealing the information, you actually are giving credit where credit is due. This also makes where you find your quotes important because you don't want to have a lot of links to poor quality websites.

Thirdly, and most importantly, surround the quote with unique, quality content. If you have a 100-word quote and a 25-word setup, you'll get flagged. A quote should be the seasoning in the dish, not the meat. Even if the post is ABOUT the quote, the post still needs to have inherent value in and of itself.

Finally, use common sense. If you quote an entire article (or multiple articles) for your own web page, you'll get flagged for duplicate content and you'll only have yourself to blame.

According to Matt Cutts, Google really is okay with quoting. Just follow the tips above, and you shouldn't run into any trouble.

 

Original post about duplicate content SEO can be found on Wikimotive's blog under the title, "Quoting Without Getting Flagged For Duplicate Content."

 

 Unlock all of the community & features  Join Now