Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

Watermarketing

They say a picture is worth a thousand words. I don’t know how they came up with that number, but the sentiment behind it hits home for me. As a professional photographer and designer in the Automotive Marketing industry, I get to take a lot of interesting pictures of cars. I’ve taken some pictures that I really love, and I know others loved them too…because they stole them. What’s an artist to do to protect his work from the roving bands of internet thieves, pirates and plunderers? The only truly effective method, from the standpoints of both time and money, is watermarking.

At this point, everyone has seen a watermark even if they aren’t aware of the name. As you can see in the example to the right, watermarking is the practice of placing a tag on an image to identify the author or brand. Short of digitally encoding information (which we’ll talk about another day) watermarking is the best way to add ownership to your images. It’s not a perfect system though.

Again, take the example to the right. No one is stealing that. A good photo-manipulator could probably edit out your credit, but it wouldn’t be perfect and there is easier prey. The problem is that while no one is stealing it, no one is going to share it either. The watermark overpowers the subject and leaves you with an ugly photo. If you’re using images for marketing, then the entire point is that they are seen, liked and shared. So clearly we need to watermark in a different way.

The more tasteful method of watermarking is putting it in a corner. It leaves the image itself largely untouched but still identifies ownership. Sure, these smaller, corner watermarks are more easily edited out or even cropped out, but then the photo will be fundamentally changed, allowing you to later prove you have the original if need be. Let the beauty of the photo be the primary interest to the viewer, it will benefit you more in the end as your photo is shared and spread. Because for every 1 person who edits or crops out your watermark, 10 more will leave it untouched.

So while the corner method offers less security, it’s the better choice 99% of the time. If you absolutely, positively, 100% need the photo to not be used without your permission, then don’t upload it to the internet. If Hollywood can’t protect their billion dollar babies, how secure do you really think you can be?

 

Original article about Watermarking on Wikimotive's blog under the title, "Watermarketing" by Abner Cavalcanti. 

 Unlock all of the community & features  Join Now