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From: Jared Hamilton
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Timothy Martell

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Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

To Instagram or Not?

Is your business on Instagram yet? We aren’t going to say it’s a must, but it’s a pretty simple thing that can add some value to your businesses efforts when Marketing Using Facebook or Twitter. The artsy little photos are still really popular, especially among the younger crowds, so get the app and start snapping!

The first things you should photograph are your business location and products. Showing people what you make or sell is always a good move. For instance, if you’re an automotive dealer, you can post stylized shots of your cars and the interiors, presenting the coolest angles with stylized filters for maximum effect.

If you have an interesting process or facility, make sure to document that too! These kind of photo shoots are like little reality-show style peeks into your industry, and people love to see them. Get creative and tell a little story about what it is you do. Once it’s posted, you can always later collect them into an album and reuse the content!

Some companies have been offering small contests and campaigns with great success. Suggest a theme and invite your followers to submit variations on that theme. Collect the best ones and share them! Of course, you need to have a good amount of fans for this to work, so try and get the followers you already have on Facebook and Twitter to add you on Instagram!

Some people are saying Instagram is a must have for marketing, others are saying it’s worthless. I believe that the jury is still out, and in the meantime, it should be used as a nice little supplement to your existing marketing efforts.

 

Original blog about Instagram marketing can be found on Wikimotive's blog titled "Quick Tips for Instagram."

 

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