Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

Blogging The Human Way!

​We talk a lot about the importance of a blog. As Google's updates progress, the old adage "content is king" is becoming ever more true. It's not enough to simply have content though, that content needs to be unique to your site and valuable to the reader. In the rush to keep up with the content volume being demanded by industry best practices, it's too easy to forget the fundamental point of having a blog to begin with. I mean, of course if should help bolster your Business SEO, but the true point behind a blog is for people to read it!

Check out the comic I have with this post (all credit to XKCD.com). How many times have you seen something like this? Heck, how many times have you caught yourself saying something like this? It's an easy hole to fall into, but one that should be avoided at all costs. If you're writing a blog that you hope is read by humans and not just crawled by robots, then you need to (at least while you're writing) not think of it as "content generation", but as sharing. You're sharing your knowledge with an audience who is interested in learning more. If you share openly and have a voice, then hopefully that audience will grow.  All the gimmicks in the world can't replace the act of weaving words into a shape that has inherent value to the reader.

Now listen, I'll be the first to admit you don't have to win the pulitzer with every post. Some topics allow for more humor and heart than others. When you're writing about the newest Facebook advertising model update, you can only be so alluring, but don't give up on it. Some days it comes easy, other days it sticks a little. Some posts you'll be proud of, and others simply exist. The point is to never forget that you aren't just blogging for marketing and SEO.

You're blogging for humans.

Original post on Blogging can be found on Wikimotive's blog titled "Blogging for Humans" by Dan Hinds.

 Unlock all of the community & features  Join Now