Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Blogging The Human Way!

​We talk a lot about the importance of a blog. As Google's updates progress, the old adage "content is king" is becoming ever more true. It's not enough to simply have content though, that content needs to be unique to your site and valuable to the reader. In the rush to keep up with the content volume being demanded by industry best practices, it's too easy to forget the fundamental point of having a blog to begin with. I mean, of course if should help bolster your Business SEO, but the true point behind a blog is for people to read it!

Check out the comic I have with this post (all credit to XKCD.com). How many times have you seen something like this? Heck, how many times have you caught yourself saying something like this? It's an easy hole to fall into, but one that should be avoided at all costs. If you're writing a blog that you hope is read by humans and not just crawled by robots, then you need to (at least while you're writing) not think of it as "content generation", but as sharing. You're sharing your knowledge with an audience who is interested in learning more. If you share openly and have a voice, then hopefully that audience will grow.  All the gimmicks in the world can't replace the act of weaving words into a shape that has inherent value to the reader.

Now listen, I'll be the first to admit you don't have to win the pulitzer with every post. Some topics allow for more humor and heart than others. When you're writing about the newest Facebook advertising model update, you can only be so alluring, but don't give up on it. Some days it comes easy, other days it sticks a little. Some posts you'll be proud of, and others simply exist. The point is to never forget that you aren't just blogging for marketing and SEO.

You're blogging for humans.

Original post on Blogging can be found on Wikimotive's blog titled "Blogging for Humans" by Dan Hinds.

 Unlock all of the community & features  Join Now