Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Google+ More Popular Than Twitter?

For years, the social media landscape has remained largely unchanged. Sure, you have things like Pinterest and Instagram popping up, but the big things for business have consistently been Marketing with Twitter and Facebook. Google+ was designed to be the Facebook killer, but it hasn’t accomplished that, not by a long-shot. What Google’s social network HAS done, just this week, is take one step up the podium.

The new Global Web Index results are out, and Google+ has more users than Twitter. Not surprisingly, both networks are still far, far behind Facebook. The numbers break down like this: Twitter has 21% of global internet users using their service, Google+ has 25%, and Facebook has a mighty 51%.

What does this mean for your marketing? Honestly, not a lot. You should be sure you have your Google+ page set up, and that your local listing is accurate, but there just isn’t a vibrant community of real users on the service. The numbers are deceptive due to Google’s integrated services model, where you need a Google+ account to do other things on the web. The Google+ network itself is actually still bordering on a ghost-town, especially when compared to the furious activity on both Facebook and Twitter.

Google does have plans to change this in the future. YouTube is currently the third largest network, tied with Twitter. It’s been suggested that Google will make a Google+ account mandatory for anyone who wants to use YouTube. If they actually enforce that, you can bet Google+ will suddenly be a real rival to Facebook in terms of sheer user volume, if not in user activity.

 

Original article about Social Media Marketing can be found on Wikimotive's blog titled, "Google+ Slides into Second Place!" by Dan Hinds. 

 Unlock all of the community & features  Join Now