Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Infographic - Long Tail SEO

Wikimotive Long Tail Cat

Long tail keywords are becoming a very integral part of small business SEO. Essentially, long tail keywords are longer (duh!) and more specific keywords. These keywords are less common than short keywords individually, but when taken as a whole, they account for the majority of searches and search-driven traffic. There are a few large benefits to long tail keywords, and they shouldn't be overlooked by marketers in any industry.

The main benefit of long tail keywords is that they're so specific. This means that even though you get less searches per term, the searches you DO get will be more targeted, and thus more readily convertible. Additionally, because these long tail keywords aren't as commonly seen on analytics tools, they are generally less competitive for both organic and paid search marketing.

The average keyword people target is called a "head" keyword. These keywords are usually about 10-25 characters in length, any shorter and they tend to be too general and there isn't much benefit (there are always exceptions). Long tail keywords are about 26-40 characters in length, any longer and you just don't see much search volume.

So, using an automotive dealership as an example, "Boston Honda" is a head keyword, while "2013 Honda Accord Boston MA" is a long tail keyword. Clearly the shorter keyword will be searched more often, but you can also see how the long tail keyword will make each search more valuable, as it's more specific and likely more ready to purchase.

To further illustrate the benefits of long tail keywords, here's a great infographic from the fine people at HitTail.

Original post about long tail keywords can be found on Wikimotive's blog titled, "Long Tail SEO Infographic." Wikimotive Long Tail Keyword Infographic

 Unlock all of the community & features  Join Now