Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Google Changing Snippet Descriptions

Wikimotive Fry Snippets

Are you familiar with Google snippets? Basically, they are the chunk of information you see under the title of search results. They usually include the URL, a date, history, and most important, a description. In the past, you've been able to define your own description in the metadata of your site, so you had control over what was displayed under your page in results. Now though, Google is changing things so that you may have less control, or at least less direct control of your business's search engine results.  

Late February, Google had another patent granted to them. This one allows them greater flexibility in pulling and arranging snippets for web results. Here is a selection of the patent:

A first set of search results responsive to a first query during a search session is identified. A snippet is identified for each search result related to the first query. The snippet can be selected based on the location the search tokens from the query in the search result. A second set of search results responsive to a second query during a search session is identified. Repetitive search results can be identified.

A second snippet for the repetitive search result is identified. The second snippet can be selected based on the location of the second search tokens in the repetitive search result and the content of the first snippet.


It's a little convoluted, but essentially it's saying that Google may return different description data with your snippet from one search to the next, even if you have defined what you wanted that description to be.

It's strange they are going around what the developer of a site intended, but they seem to mean well by it. The idea is that if you rank highly but don't get clicked, then next time around Google will pull description data from the body of your text and see if that increases your clicks.

Where will they pull from? Like all Google algorithms, the inner workings of this are guarded, but it seems the majority of the time they will pull from the section of the text that contains the words that were searched. There's nothing you can do to change how Google displays your snippets, so your best bet is to make sure your copy is great (like you needed another reason!) and your description data is well defined.

 

Original post about snippets can be found on Wikimotive's blog titled, "Google Snippets are Going Rogue." 

 Unlock all of the community & features  Join Now