Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

The Q1 Inventory Glut - Expert Insight

The Q1 Inventory Glut - Expert Insight

You've heard about it, read about it, and probably experienced it. Q1 for the auto industry was a pretty rough one. Experts are diving into what the pr…

Online Reviews Drive Customers to Your Dealership

Online Reviews Drive Customers to Your Dealership

We’ve been in the business of reviews for quite some time now – 15 years to be exact.  As DealerRater has grown, so has the power and infl…

Devising a Perfect Landing Page

Devising a Perfect Landing Page

When your business is taken online, you have to make sure your website is generating customers and visitors. This is one of the most important things in on…

Pagination and Domination

Business SEO

Over the past couple years, the pagination of content has become a popular tactic. For those of you who don't keep up with asinine marketing terms, pagination in this context just means spreading your content out over multiple pages. This is usually done to increase views and lower bounce rates, both of which are great things for the advertisers on your page, and your own bottom line. It's a little annoying, but it does have its uses, especially with longer content or listed items. If you want to implement some pagination domination as part of your Business SEO, more power to you, just make sure you're going about it the right way.

According to Google, there are three ways to paginate content and maintain all your link juice:

1. Do nothing. Seriously, Google sees paginated content all the time and they have a pretty good grasp on it. Still, if  you want more control, you can look at steps 2 and 3.

2. Create a canonical View All page. In most cases, all the paginated content could conceivably be listed on one main View All page. If you can, create this View All page and use rel="canonical" on all of the individual pages to indicate the View All version is the one that should be indexed.

3. Use Next and Prev links. This is the most labor intensive method but it's great for lists that you just don't want to break up. Essentially, you use the tags rel="next" and rel="prev" to create a logical sequence of pages, the first of which will be most likely to be indexed. On each page of the list, include the "next" tag with a link pointing at the next page, and do the same with the "prev" tag, showing Google a clear ordered list.

Honestly, any of these methods will probably serve you just fine. The only thing we'd advise is think about WHY you're paginating content to begin with. Sure, your views may go up and your bounce rate may go down, but how many people are you driving away with annoying content delivery?

Original post about paginating content can be found on Wikimotive's blog titled "Pagination Domination."

 Unlock all of the community & features  Join Now