Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Anchor Text Alternatives for 2013

SEO Company

What kind of anchor text are you using for your SEO? I was surprised to learn recently that many people are still using only exact match anchor text as part of their strategy. Since the latest round of Panda and Penguin updates, using exact match SEO will get you hammered by Google, so it's time to move on. I've found six exact match anchor text alternatives that will give your SEO company the boost it needs to break onto the first page.

1. Long-tail Keywords

Long-tailed keywords are becoming the popular method. For an example, if you're trying to rank for "used cars Boston",  you can use the long-tailed versions like "cheap used cars Boston MA" or "boston Massachusetts used cars." This gives you another layer of variety fot your anchor text while still containing the exact match terms.

2. Bare URLs

Bare URLs are the simplest and most natural-appearing way to link, but that doesn't mean they can't have variety. www.wikimotive.com, wikimotive.com, and http://www.wikimotive.com all mean the same thing, but are technically different anchor text.

3. Synonym Keywords

Synonym keywords are pretty straightforward. If you're trying to rank for "cheap cars," you can try variations like "discount cars", "affordable cars", "inexpensive cars" and so on.

4. Non-Descriptive Keywords

These are the least proven, but also carry very little risk. They are a good way to round out your link profile without drawing a penalty. A non-descriptive link is something like "read more" or "click here." They may not be as powerful as some of the other techniques, but they are good for overall diversity.

5. Image Links

A properly optimized image can be a wonderful link for you. Make sure the filename and the alt text are both concise and relevant, and then make the image link to your page of choice. In this scenario, the alt text primarily plays the role of anchor text.

6. Branded Keywords

Branded keywords are under-utilized and a great way to add more diversity to your anchor text. To go back to our example of "used cars Boston," you just add the dealership name in front of the text. For instance, "Joe's used cars Boston" or "Joe Automotive for used cars Boston MA."

CONCLUSION

No one anchor text strategy is enough. You need to vary your link profile and include a little from each of these 6 in order to have a well-rounded and successful SEO program.

 

Original post can be found on Wikimotive's blog

 Unlock all of the community & features  Join Now