Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

SEO Spam Technique for 2013

SEO Spam   Is there anything better than a nice breakfast of crispy hot spam? Oh...what's that you say? Pretty much anything? Well, guess what buttercup...Google feels the same way, but people keep trying to serve up spam all the same. One technique is hammered and gets you penalized, and the army of  spammers (the ones who give SEO a bad name to begin with) just move on like locusts, looking for the next technique to earn them a few bucks before Google catches on, leaving a landscape of destroyed sites in their wake. Let's take a look at the newest SEO spam technique, what is is, and why you shouldn't use it.

It's called the perpetual update trick, and this is how it works.

It's been known for awhile now that Google values fresh content. It's also been known that Google doesn't advocate making a new page for an addition to an old story, they'd rather you add a time/date-stamp to the old story and post your update right there. Neither of these facts are speculation, they come right from the mouth of babes Matt Cutts.

Can you see where the spam is getting fried yet? Armed with this knowledge, websites have begun to use the perpetual update trick to keep their websites at the top of SERPs.

Basically, they take old stories and update them with zero-value content. Often times, nothing is even added, they just put on the time/date-stamp and reshuffle the content a tiny bit so it appears different. Then, when they republish these articles, they get the "new content" bump from Google and Bing, and they get pushed out to RSS feed readers all over again.

WHY THIS IS BAD

People are already beginning to preach this as a white hat technique. You should be aware that this is absolutely not the case. Reheating old content with no additional value is spam, pure and simple. When Google catches on, and I'm sure they already have... Matt Cutts Find Penalize   And, honestly, it's not just about Google. It's embarrassing to even have to say this, but it needs to be said: think of your audience! Do they want to be served reheated spam? You know they don't, so don't try and achieve rankings at the expense of your fans. All the rankings in the world won't help if everyone hates your guts.

Original post cant be found on Wikimotive's blog.

 Unlock all of the community & features  Join Now