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Timothy Martell

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Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

Google Says Google+ Doesn't Affect Rankings

Google +1s Does Google+ influence search rankings to any noticeable degree? It's one of the most hotly debated issues in all of search engine optimization and digital marketing right now. A lot of people, experts included, are claiming that not only does Google+ have an affect on rankings, it is one of the most important ranking factors going. Other people, also experts included, are saying that it makes no appreciable difference. Who's right? Who's wrong? Let's take a look at the newest opinion to hit the scene, one that carries a lot of weight.

Did you read the title? It's Google's own resident SEO ambassador and mouthpiece, Matt Cutts. He has come out to say that there is absolutely no relation between Google +1s and search rankings. Now, anecdotal evidence points to him being wrong, but anecdotal evidence is just that: anecdotal. According to Matt Cutts, “correlation != causation.”  In case you aren't code literate, != means "not equal to."

It's not just Google+ either. According to Cutts, Facebook likes also do nothing for your ranking. What actually influences rankings, according to Cutts, is compelling content. Getting a lot of likes and +1s is just a symptom. When you make great content, Google loves it, and so do people, so they share it around. Here's how Matt sums it up:

“If you make compelling content, people will link to it, like it, share it on Facebook, +1 it, etc. But that doesn’t mean that Google is using those signals in our ranking. Rather than chasing +1s of content, your time is much better spent making great content.”

Is Matt telling the truth here? That's the real question. A common theory is that Matt Cutts works for Google, and job is to preserve the secret sauce, giving away just enough info to help without ever actually showing Google's hand. That may be what's happening here. We'd say that focusing on creating great content is a good primary objective, but paying attention to the social side at least a little never hurt anyone. Original post on Wikimotive's Blog.

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