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Exclusive Blog Posts

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

Google Says Google+ Doesn't Affect Rankings

Google +1s Does Google+ influence search rankings to any noticeable degree? It's one of the most hotly debated issues in all of search engine optimization and digital marketing right now. A lot of people, experts included, are claiming that not only does Google+ have an affect on rankings, it is one of the most important ranking factors going. Other people, also experts included, are saying that it makes no appreciable difference. Who's right? Who's wrong? Let's take a look at the newest opinion to hit the scene, one that carries a lot of weight.

Did you read the title? It's Google's own resident SEO ambassador and mouthpiece, Matt Cutts. He has come out to say that there is absolutely no relation between Google +1s and search rankings. Now, anecdotal evidence points to him being wrong, but anecdotal evidence is just that: anecdotal. According to Matt Cutts, “correlation != causation.”  In case you aren't code literate, != means "not equal to."

It's not just Google+ either. According to Cutts, Facebook likes also do nothing for your ranking. What actually influences rankings, according to Cutts, is compelling content. Getting a lot of likes and +1s is just a symptom. When you make great content, Google loves it, and so do people, so they share it around. Here's how Matt sums it up:

“If you make compelling content, people will link to it, like it, share it on Facebook, +1 it, etc. But that doesn’t mean that Google is using those signals in our ranking. Rather than chasing +1s of content, your time is much better spent making great content.”

Is Matt telling the truth here? That's the real question. A common theory is that Matt Cutts works for Google, and job is to preserve the secret sauce, giving away just enough info to help without ever actually showing Google's hand. That may be what's happening here. We'd say that focusing on creating great content is a good primary objective, but paying attention to the social side at least a little never hurt anyone. Original post on Wikimotive's Blog.

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