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Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Major SEO Players

SEO Top Trumps The SEO industry is a strange one. It's extremely niche when you get really into it, and like any super focused niche, strange celebrities begin to emerge. It's kinda like when you start getting really into backgammon and all of a sudden you find yourself wearing Paul David Magriel Jr. jerseys around town, talking about the infamous World Backgammon Championship game of '78. To people that aren't in the know, you sound a little like a nut, but to those who are in your world, you know the touch that Pauly Mags had on the game. Extended backgammon references aside, SEO is a similar situation, and if you want to break into the SEO elite, you need to know the players. Let's take a look at the current all-pro roster.

To best illustrate who is known in the show, we have an infographic from the fine folks at Wildfire Digital. It's by no means an exhaustive list (they left me off, but I'm sure it was only an oversight. When the next version of this bad boy comes around, you know who is going to be occupying the center square) but they cover all of the biggest names in the industry. For our money, the big two right now are Matt Cutts and Rand Fishkin, but that is the subject of fairly intense debate.

Take a look at the roster and then go add anyone you don't already have to your social media accounts. Their advice may not always be perfect, but following the experts and interacting with them when you have something useful to say is a great way to establish yourself in the game.

(due to the size limit of Driving Sales, we were unable to attach the full roster. To see it in its proper size, visit the blog Major SEO Players by Tim Martell. )

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