Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

How to Recruit the Best Talent for Your Dealership

How to Recruit the Best Talent for Your Dealership

Employee turnover can cost a dealership approximately $400,000 per year through lost sales, service offerings, new hire search, and training expenses even …

2017 Presidents Club Insights - Mark Brown

2017 Presidents Club Insights - Mark Brown

Hear from Mark Brown, sales director at Grappone Auto, about what he thinks is coming for the auto industry, how dealers can prepare, and how the DrivingSa…

Facebook Changes Teen Access (for Marketing!)

Under 13 Facebook

Facebook has never been all that mature, but you could at least be sure you weren’t going to run into any little kids that you didn’t have at least a passing relationship too. In fact, for the most part, kids under 17 have been kept off the social network through a combination of parenting and Facebook policies. Those days are over now though. As of today, Facebook is removing the privacy settings that previously kept kids between the ages of 13 and 17 from contacting anyone but their immediate social circles. What will this mean for the social network and your social media marketing? Let’s take a look.

To start, let’s look at the details. Previously, the 13-17 year old group could only contact friends or friends of friends. Now, their privacy policy will default to “friends only,” but it can be changed to the most liberal, adult settings at the discretion of the user, no matter what their age.

Facebook claims they will protect teens by popping up the occasional reminders about their privacy settings, but how effective that really is remains to be seen.

As far as marketing, this is a good move on Facebook’s part. It will likely attract new, more active users, as well as make previous underage users increase their activity. This means a new, large pool of users for marketers to target, and we mean that literally. Using Facebook’s ad targeting system with this new privacy policy means that advertisers can specifically target and interact with users in the 13 to 17 year old age group like never before. Targeting kids has always been big business, especially for certain verticals (toys and sugar cereals) so Facebook can expect an influx of new advertising dollars to the system.

How kids fare with this new privacy policy remains to be seen, but we hope they stay smart and use the optional Facebook privacy settings to their full effect.

 

Post "Facebook Goes Public with Teens" by Zach Billings originally on Wikimotive's blog. 

 Unlock all of the community & features  Join Now