Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

Why Educating Car Shoppers Is So Important!

Why Educating Car Shoppers Is So Important!

The average consumer doesn’t understand the complex dynamics of the automotive industry. In fact, they probably don’t even care enough to learn about i…

OP-CODES?

OP-CODES?

      At one time or another, we are all (assumably) guilty of running the same service specials online month to month. Asking …

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Strong or Bold Tags for SEO?

Matt Cutts SEO

Matt Cutts is back again with another one of his block rocking beats. The Webmaster Help videos that Matt Cutts puts out may not be the most glamorous pieces of SEO news around, but we still honestly feel that they are worth covering. Paying attention to the great, sweeping changes in the SEO field is only a piece of the puzzle. To truly have great SEO success, you need to know the minutea and have it perfected at every level. It’s a tough job, but it’s what separates great SEO companies from not so great SEO companies.

 

This week, Matt Cutts is asked the following:

“In terms of SEO, what is the difference between <strong> tag and <b> tag for emphasis on certain words of text. From the user perspective, both tags have the same effect (words in bold). Which tags should we use in which circumstances?”

This is actually a question that gets asked a lot, and people have many different theories about what exactly is the right way to do things. When do you use the <strong> or <b> tags? Well, according to Matt Cutts, it just doesn’t matter, so you can stop worrying about it.

Yup, sorry to break it to all of you bold and strong conspiracy theorists out there, but Google treats the tags exactly the same. The only advice we can really give you is to use them as naturally as possible. If you’re writing copy and you want to emphasize a word to make it stand out in the text, that’s where you traditionally use bold. If you want to emphasize a word so that it’s read by screen reading programs and the like differently, then you use the strong tag.

According to Matt Cutts, it doesn’t really matter either way anymore. Modern browsers will display both as bold, so just do what you think is best.

Original post titled "Strong or Bold?" by Andrew Martin on Wikimotive's blog.

 Unlock all of the community & features  Join Now