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Jared Hamilton
From: Jared Hamilton
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Timothy Martell

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Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Facebook and Google Together?

Google and Facebook

We’ve waited for a long time, but it’s finally here: the meeting of the digital giants. Until now, these two juggernauts have maneuvered around each other, never committing themselves to a union, but finally, we have Facebook and Google working together in digital marketing bliss.

Kind of.

 

Google announced that its DoubleClick Bid Manager will offer Facebook ad inventory. In case you don’t speak digital marketing, what this means is that you can use the Google Big Manager to place bids on Facebook advertisement spots.

It’s a win for both parties. Google remains competitive in the paid ad space by offering the very trendy (and profitable) Facebook advertising spots. Facebook gets the advertisers who work through Google, increasing their total volume and likely increasing their adspace bids.

According to Cassandra Caswell-Stirling, Campaign Manager for Display Media:

“Because the Newsfeed ads, while unloved by many Facebook users, are performing so well for many of our advertisers, advertising on the FBX will become a main staple of future media proposals and Google needs to be a part of that to remain competitive.”

As far as what this says about Google’s growth strategy, David Carrillo, Manager of Earned Media, added:

“It’s less about competing with vendors or agencies and more about positioning itself to remain the central cog in the marketing wheel. Google doesn’t want to spend time or resources chasing projects with limited revenue upside. They have a dominant position in search, have a robust footprint in display via the GDN, and practically own the video market in YouTube, but there’s this gaping hole in its repertoire for social. Not being in the Facebook eco-system is almost akin to not being in the Internet at the moment, and that is something Google can’t afford to continue any longer.”

We don’t know the full scope of how the DoubleClick ads will rollout on Facebook, but we’re hopeful that we won’t have to wait too long to find out. Both companies seem eager to get the partnership moving, so I wouldn’t be surprised at all if it was live by the end of the year.

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