Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Keeping the In-Person Touch While Selling Cars in the Digital Age

Keeping the In-Person Touch While Selling Cars in the Digital Age

  For better or worse, the internet has become an indispensable appendage in our every day lives. Many of us would rather spend every minute glued …

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

On day one of the 2018 CES Show, an enthusiastic crowd of 400+ media gathered at Mandalay Bay to hear Akio Toyoda’s vision of the future.  Akio …

Trust Isn't Limited to Just Offering Pricing & Services Online

Trust Isn't Limited to Just Offering Pricing & Services Online

Trust is imperative as it offers the customer the peace of mind that they have made the right decision regarding the servicing of their vehicle. And while …

Is your SEO company interlinking?

Is your SEO company interlinking?

Adding relevant content just isn't enough.  As I have written many times SEO is so much more.  Interlinking is another part of the SEO&…

Teens Leaving Facebook?

Facebook Marketing

Facebook has long been considered the dominant marketing platform as far as social media is concerned, but is that still true? Sure, the numbers are still huge, but the problem stems from who makes up those numbers. An increasingly large amount of parents and grandparents are getting in on the Facebook game, and now, they dominate the platform. Just like in real life, teenagers aren’t really digging their communication being monitored by their elders, so they’re looking to move to greener, less parental pastures. How dramatic is this egress to your social media marketing? Let’s take a look.

 

First thing’s first, let’s look at the numbers. We have a great graph from Piper Jaffrar Companies that shows exactly the change over time:

ChartOfTheDay_1563_Facebooks_Relevance_Waning_Among_American_Teens_n

So what do you make of this graph?

FACEBOOK: Facebook is the clear loser here with teens. We see a drop-off of almost 50% of the teen userbase. This can be directly attributed to the influx of older family members to the social network, as well as the fairly stringent age requirements (recently lifted) required by Facebook.

TWITTER: Twitter is holding pretty steady. They’re down too, but just a percentage point or two. Twitter doesn’t care how old you are, which is a point in their favor with teens. Anyone can make an account and just start posting without much of the Facebook-style intrusions.

INSTAGRAM: The photo heavy social network is the clear winner here. Teens want to share interesting pictures and videos with their friends, and Instagram lets them do that without all of the parents and frills. I wouldn’t be surprised if this number continued to trend upwards.

So, what does this mean for your Facebook marketing efforts? If your target audience is teens, you may want to start moving towards Instagram, where opportunities are actually pretty readily available. If your target audience is an older crowd, then Facebook is still the social network of choice.

 

Original post titled "Teens Leaving Facebook" by Zach Billings on Wikimotive's blog.

 Unlock all of the community & features  Join Now