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Jared Hamilton
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Timothy Martell

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Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Capitalize on Events for SEO

events-heavenly-header

In this age of harsh Google penalties on fluff content, people are looking for increasingly exciting ways to generate real, quality content. For a lot of companies, the solution has been to start hosting more events. The benefit of events is that you get some press (along with those juicy press releases), and a good SEO company can stretch one event into a ton of valuable content. I know, I know, you don't think you can afford to be spending money hosting charity softball tournaments and the like all over town, but you're thinking too big. Events can be small, and they can even be entirely digital.

It's easy to imagine what offline events look like, so I want to tell you a little more about online events. The current most popular choice is to host a webinar, so I'll use that as an example. When you host a webinar, you don't just get the benefit of the webinar itself. Using a complete digital marketing strategy, you can use your webinar to fuel your email campaigns, social media, blog, and other channels for a week before and after the event itself. First, you promote the webinar and gather participants, then after it's over, you follow up and recap.

To illustrate (literally) this point, I want to share a great infographic with you. It shows some of the different events you can hold, and gives you examples on how to squeeze them for every last drop of marketing juice. As always, it's not a comprehensive guide, but it's great for inspiration as you build up your own ideas. Check it out and let me know what you think. Also, if you have any great events that have worked for you in the past, please, share those too!

Content Infographic

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