CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
In this age of harsh Google penalties on fluff content, people are looking for increasingly exciting ways to generate real, quality content. For a lot of companies, the solution has been to start hosting more events. The benefit of events is that you get some press (along with those juicy press releases), and a good SEO company can stretch one event into a ton of valuable content. I know, I know, you don't think you can afford to be spending money hosting charity softball tournaments and the like all over town, but you're thinking too big. Events can be small, and they can even be entirely digital.
It's easy to imagine what offline events look like, so I want to tell you a little more about online events. The current most popular choice is to host a webinar, so I'll use that as an example. When you host a webinar, you don't just get the benefit of the webinar itself. Using a complete digital marketing strategy, you can use your webinar to fuel your email campaigns, social media, blog, and other channels for a week before and after the event itself. First, you promote the webinar and gather participants, then after it's over, you follow up and recap.
To illustrate (literally) this point, I want to share a great infographic with you. It shows some of the different events you can hold, and gives you examples on how to squeeze them for every last drop of marketing juice. As always, it's not a comprehensive guide, but it's great for inspiration as you build up your own ideas. Check it out and let me know what you think. Also, if you have any great events that have worked for you in the past, please, share those too!