Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

SEO: Old vs New

Old SEO New SEO

Is newer always better? It’s a question that has been debated since the first new thing was released over the first old thing, but we’ve never really come to a consensus. Personally, I think that older is often times better (like in the picture above) but if there’s one instance where newer is the way to go, it’s SEO techniques. With SEO, it’s not just a question of taste or style, it’s a question of effectiveness, and there’s just no denying that the new ways are the right ways. Let’s take a look at how things used to be compared to how they are now.

 

SEO used to be all about the technical side of things. That’s about as simply as I could put it. You needed to build links and you needed to build a lot of them and you needed them build yesterday. That was the whole shtick.

Today, as we so often say, that kind of crap gets you banned. New SEO is about content and creating websites that rank the highest because they offer the best possible experience to the searcher. Sure, there’s still stuff to tinker with on the backend of it all, but content is the engine that drives your jalopy forward, one mile at a time.

To see the change from old SEO to new SEO laid out for you, take a look at the infographic below. It’s a pretty accurate representation of the SEO paradigm shift we’ve been going through these past few years.

 

SEO infographic

 

 

Original post titled Old vs New SEO on Wikimotive's blog.

 Unlock all of the community & features  Join Now