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Timothy Martell

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Exclusive Blog Posts

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

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Be The Exception

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SEO: Old vs New

Old SEO New SEO

Is newer always better? It’s a question that has been debated since the first new thing was released over the first old thing, but we’ve never really come to a consensus. Personally, I think that older is often times better (like in the picture above) but if there’s one instance where newer is the way to go, it’s SEO techniques. With SEO, it’s not just a question of taste or style, it’s a question of effectiveness, and there’s just no denying that the new ways are the right ways. Let’s take a look at how things used to be compared to how they are now.

 

SEO used to be all about the technical side of things. That’s about as simply as I could put it. You needed to build links and you needed to build a lot of them and you needed them build yesterday. That was the whole shtick.

Today, as we so often say, that kind of crap gets you banned. New SEO is about content and creating websites that rank the highest because they offer the best possible experience to the searcher. Sure, there’s still stuff to tinker with on the backend of it all, but content is the engine that drives your jalopy forward, one mile at a time.

To see the change from old SEO to new SEO laid out for you, take a look at the infographic below. It’s a pretty accurate representation of the SEO paradigm shift we’ve been going through these past few years.

 

SEO infographic

 

 

Original post titled Old vs New SEO on Wikimotive's blog.

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