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LinkedIn has been in a strange position for awhile now. They're trying to be the Facebook of the professional world, but they've been constantly stymied by the fact that Facebook is also trying to be the Facebook of the professional world. Luckily for LinkedIn, they managed to firmly entrench themselves in the professional profile niche, and Facebook has had no luck in unseating them from that particular throne. If you've been paying attention, you may have noticed that LinkedIn has been slowly adding and improving features over the last couple years (not to say they weren't before, but the last couple years were particularly aggressive) and today they've unveiled another huge feature: the Showcase Page. Let's take a look at what it is and what it means for your business.
Showcase Pages are designed to compliment Company Pages, with the main difference being that followers of a brand of business can interact directly through
What do the pages look like? LinkedIn posted a blog today with an example. They actually look pretty slick, and they are more than a little reminiscent of Facebook:
These pages are great for users, but they're also great for you as a business. You should set one up right away. Not only will they drive more people to your company and content, they also come complete with LinkedIn analytics so you can track who is looking closer. This is great to advertise your current staff, draw in new hires, or just wow people who may be curious about using your business in the traditional sense.
All companies get up to 10 showcases pages free of charge. And, while it's not a "drop everything and do it now" kind of thing, it is something you should be doing sooner rather than later. Start with one and let us see what you come up with!