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Today I want to share with you another list from the SEO GOAT, Matt Cutts. In a classic webmaster help video on Google's channel, he tackles a very interesting question: "what are the top 4 mistakes that SEOs make?" If you read this blog every day, chances are you aren't making these mistakes, but if you're new to the SEO game, these could very well be causing you some real trouble. We've looked at this list before, but we think it's worth revisiting because all of the advice is still relevant with minor changes.
Without further ado, let's take a look at what Matt Cutts considers to be the top 4 mistakes and how you can avoid making them.
1.Your website isn't easy to crawl. This one hasn't changed too much, but people are still making the mistake. If Google can't find all of your pages, you're in trouble from the word GO. Use your webmaster tools and have a quality sitemap submitted. If you're unsure how to do this, you can email us at firstname.lastname@example.org and we'll work you through it, free of charge.
2. You're more concerned with link building than content. Are you sick of hearing about this yet? Too bad, because it's not going anywhere. Content is here to stay, so hire a decent writer (or learn to write yourself) and produce quality every single day. If you can't do that, then you don't deserve the business.
3. Include the RIGHT content. Just any content isn't enough though. You need to write the right stuff for your business. Look at your keyword research (you have keyword research, right?) and be sure you're writing about topics relevant to your business. You don't need a certain percentage of keyword density, just make sure your content is relevant to the searches you want to rank for, at least tangentially.
4. Not using title and description. Most people understand this is important but they let software do it for them. DON'T DO THIS. No software or plugin or backend will every do as good a job as you. Hand tailor each and every title and description to succeed.