Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Bing Moving to Not Provided

SEO Not Provided Bing

There's been a lot of talk recently about the keyword (not provided) ordeal that has been increasingly plaguing users of Google Analytics. Pretty much every single blog that talks about digital marketing (including this one) has had multiple articles about not provided and what it may mean. Of all the suggested workarounds, one of the more popular was to start relying on Bing Webmaster Tools for the data. Sure, the search volume was less than Google, but you could take what volume there was and extrapolate it to get a pretty clear picture of what keywords were working for you.

Well, it was nice while it lasted, but now Microsoft and Bing are joining Google in the keyword (not provided) world.

This is all coming down as a result of all the recent NSA scandals. People care more than ever about their privacy online, and Bing is feeling the pressure to move to encrypted search. Bing isn't the only one either, Yahoo is considering taking similar actions. That's right, the top three search engines are all going to move to keyword (not provided), so if you thought people were freaking out before, you haven't seen anything yet.

There are meetings this week in Redmond where the Bing execs will look at exactly how they want to roll out their new encrypted search, but smart money is on their data being limited in the exact same way as Google's. Yahoo is claiming there encryption program will be opt-in, but they receive their results through Microsoft and Bing, so it's unlikely that they'll actually be able to have much clout in the matter.

Have you developed a workaround to the not provided problem that doesn't involve Bing or Yahoo? If you haven't, now may be the time to contact your friendly neighborhood Wikimotive and get some free advice on the matter.

Post originally found on Wikimotive's blog by Tim Martell.

 Unlock all of the community & features  Join Now