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Timothy Martell

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Exclusive Blog Posts

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

If you have followed my published articles in the past about retaining Techs (based on being a former dealership Fixed Ops Manager and my 17 years of r…

Google Updates PageRank

PageRank

 

It seemed that Google had all but given up on keeping PageRank up to date. In the past year, it had only been updated a single time, back in February of 2013. Well, the long PageRank drought it now over, because as an early Christmas present, Google has updated PageRank across the web. Let's take a look at how the new PageRank landscape looks and what it means for your SEO.

Earlier this year at Pubcon is Las Vegas, Matt Cutts said that the PageRank system was broken and there were no plans to fix it in 2013. Apparently Google decided that it was worth investing in after all, because it's going strong with no more issued apparent.

As far as the updates go, the news isn't exactly stellar. Newer sites are being upgraded to a PR1 or PR2, but very few new sites are higher than that. Unfortunately, higher ranked sites in the PR4-PR6 range have dropped all the way back down to PR1 as a result of poor content and bad linking practices.

Some people are saying that the PageRank data isn't up to date, that it may be from as long ago as September, but there's really no way to tell. Google and Matt Cutts will neither confirm or deny the allegation so all we can do is work with what we're given.

You should check your updated PageRank right away and see how your site is fairing. If your site is only a year or two old, you should expect to be around a PR2. If your site is much older, you should be at least a PR4. If you want some help checking your PageRank and understanding how it affects your total search engine optimization strategy, feel free to contact me at tim@wikimotive.com for a quick (and, of course, free) appraisal of your current standings.

Original post on Wikimotive's blog by Tim Martell. 

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