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Timothy Martell

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Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

SEO by Goldilocks

Goldilocks SEO

SEO is a game of increments. If you take any one technique to the extreme, you can ruin the effectiveness. Not just the effectiveness of that one technique either, but your entire campaign. You need to play it smart and move slowly, accepting that—while their are certain aspects of SEO you can move fast and loud on—the majority of quality SEO takes time, patience, and careful recalibration after careful recalibration.

How do you know how much is enough and how far is too far? We have an infographic that will help you with the basics of your digital marketing planning. It's in the Goldilocks style of too hot, too cold, or just right. Except in this case it's too spammy, not enough effort, or profitable. As always, take the information in this infographic with a grain of salt, but we actually agree with most of what this one has to say, especially when it comes to diversifying your links and producing a mix of content types.

Check out the infographic and let us know what you think. Just be aware that if you fall into the too hot or too cold ends of the spectrum, you're almost definitely doing something wrong.

SEO Infographic

 

 

Originally posted on Wikimotive's blog by Tim Martell

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