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Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

If you have followed my published articles in the past about retaining Techs (based on being a former dealership Fixed Ops Manager and my 17 years of r…

Auto/Mate Names Patrick Reilly as New Head of Marketing

Auto/Mate Names Patrick Reilly as New Head of Marketing

ALBANY, NY, UNITED STATES, December 5, 2016 /EINPresswire.com/ -- Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team …

Anyone can be a Bi-Lingual Salesman now

Anyone can be a Bi-Lingual Salesman now

I came across an article today on a piece of new technology developed by Waverly Labs.  It is an earpiece that translates between languages.  My …

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

4 Million Views In One Week - Here's How We Did It

4 Million Views In One Week - Here's How We Did It

Thanksgiving Eve.  Turkeys were being prepared to go in ovens.  Drinks were being poured.  And we were preparing to launch a video that we k…

SEO Repeat Offenders

SEO Repeat Offenders

At this point, everyone understands that Google will penalize sites that are using spammy techniques. If you're buying links, creating strange and unnatural link profiles, or gaming the system in other ways, you'll get the mighty Google hammer brought down upon you. In most of these cases, it's possible to reverse the damage. With a lot of hard work and even more patience, you can get a penalty lifted and carry on your business as a rehabilitated one-time offender in the SEO world.

If the dark side calls to you again though, you may not be so lucky.

In one of the most recent Webmaster Help videos, Matt Cutts mentions that not only do different infractions carry different penalties, repeat offenders will be hit harder than first-timers, regardless of the specific infraction. Here is the example he gives:

"Google tends to look at buying and selling links that pass PageRank as a violation of our guidelines and if we see that happening multiple times, repeated times, then the actions that we take get more and more severe," Cutts said. "So we're more willing to take stronger action whenever we see repeated violations."

So, if you've ever been hit with a penalty, it's not a good idea to perform SEO techniques that are even in the gray area, never mind straight black hat. It may be tempting, but when you start to get away with the little things, you'll likely start to take chances with bigger and bigger infractions until one day—BAM! You're hit with another penalty, this time one you can't recover from. Next thing you know you're running an empty coffee mug back and forth along the bars of your digital cell, wondering where exactly your life went wrong.

Of course, much like real life criminals, the call of the dark side may be too strong for some to resist. Just remember you have to be strong or suffer the consequences.

 

Original post in Wikimotive's blog by Tim Martell.

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