Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Yoast for SEO

Yoast for SEO

I've written before about the benefits of using a plugin to boost your SEO on Wordpress. It's simply a game changer as far as SEO is concerned. It can take a decent blogger with a modicum of SEO knowledge and bring them to the next level. It is one of the first things we here at Wikimotive install when we're starting a new blog (either personal or professional) and it simply covers all of the SEO basics you could think of.

Before you accuse me of being some kind of shill for Wordpress SEO by Yoast, you should consider the best part: it's absolutely free.

Getting Yoast only takes a few minutes, just follow these simple steps:

1. Login to your Wordpress dashboard.
2. Locate the Plugins nav menu option on the left-hand side of your screen. It should be between the Appearance menu and the Users menu, though this may be different depending on the theme you have installed.
3. Click "Add New" to bring up the Plugin search box.
4. Search for "Yoast."
5. Find the option "Wordpress SEO by Yoast" and click "Install Now" below.
6. Once the Plugin installs, click the "Activate Plugin" button below the success message.

Once it's installed and activated, you should notice the posts screen change right away.  If you don't, you should hide the "SEO Details and Traditional Style" in the screen options menu and turn on the "Wordpress SEO by Yoast" screen option. This will bring up a slightly different screen than you may be used to, but it's essentially the same idea. The big difference is that now you can input a Focus keyword above your SEO title. This focus keyword will be how you hone the entire SEO strategy of the page. Of course, the focus keyword isn't the end all be all of Yoast's strategy, but it represents the changes Yoast brings to the table. Click the new SEO menu on the left hand side of your dashboard to check out the rest of what Yoast has to offer.

 

Original post on Wikimotive's blog by Andrew Martin.

 Unlock all of the community & features  Join Now