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Jared Hamilton
From: Jared Hamilton
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Timothy Martell

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Exclusive Blog Posts

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

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Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Pinterest Grows Search

Pinterest Search

 

Pinterest has been growing in popularity month over month, but that hasn’t stopped them from expanding their product. Much like Facebook, the pin-board social network keeps making changes large and small as it grows, trying to deliver the best product possible to both its users and advertisers. Today, they have made a large step forward by acquiring the search-focused company VisualGraph. What does this mean for Pinterest marketing moving forward? Let’s take a look.

Essentially, VisualGraph’s technology will make Pinterest users better able to search through the ever increasing mass of pins on the site. VisualGraph is a small company, with owners Kevin Jing and David Liu being the only employees, but their tech is powerful. Pinterest says the acquisition “will help us build technology to better understand what people are Pinning. By doing so, we hope to make it easier for people to find the things they love.”

The reason Pinterest wanted VisualGraph specifically is that their technology is able to recognize an astounding number of objects in pictures. With this tech implemented, Pinterest users will be able to type a term like “blue sweater” and find nearly every blue sweater available on Pinterest, even if their is no associated meta info detailing the image as such. The graph can also filter pornography, which is important to Pinterest as it grows as a family friendly brand.

Here is how the boys at VisualGraph describe their new jobs at Pinterest:

On Pinterest, millions of people are curating and sharing billions of Pins everyday. And these Pins are more than just images — they link to contents that can inspire and enrich people’s lives. We are excited for the opportunity to combine machine vision with human vision and curation, and to build a visual discovery experience that is both aesthetically appealing and immensely useful for people everywhere.

 

Original post about Pinterest search can be found on Wikimotive's blog by Zach Billings.

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